Large-scale Original Equipment Manufacturers (OEMs) have traditionally held the advantage in traditional TV advertising (via cable and satellite), leaving smaller, budget-constrained dealerships at a ...

When you’re buying concert tickets, you have a wide array of options: official ticketing platforms like Ticketmaster or a venue’s box office, third-party resale platforms like StubHub and SeatGeek...

What if we told you that your dealership could advertise on one of the highest-performing ad channels—at half the cost? It's not too good to be true. Connected TV (CTV) advertising combines the powe...

Imagine you are a health lover selling a new juice product you created and only allow Sprouts Farmers Market to carry and distribute this product. Sure, all the Sprouts shoppers who enjoy juice will d...

Connected TV (CTV) fragmentation has become a hot topic lately, both for consumers and marketers. If you're not sure what's changing, curious about the details, or completely new to the idea of market...

Many of today’s advertisers are worried about the continuous streaming subscription fee increases and unhappy subscribers. While this worry is understandable, advertisers should actually be celebrat...

There’s more to Connected TV (CTV) ad inventory than meets the eye. Many advertisers don’t fully grasp the intricacies of the supply chain, leading to missed opportunities to reach large segments ...

https://youtu.be/r3F4uShNkRc The question, “Did my streaming campaign deliver meaningful results?” can only be answered by measuring deterministic outcomes that directly reflect performance li...

Brett Hall, EMG's VP of Sales and Marketing, has joined the Digital Dealer 2024 lineup to host a session titled "How to Tame the Wild West of Streaming Advertising.” Streaming advertising may sti...

https://www.youtube.com/watch?v=8-aKMXEVHJA Although streaming is the most popular TV medium today, some dealerships are still hesitant to adopt it as an advertising channel. This is typically due...

https://www.youtube.com/watch?v=acyD2jkG3hs App spoofing is a growing concern among marketers as fraud committers get increasingly adept at disguising their bid streams. Peek into insights from Br...

https://www.youtube.com/watch?v=c6qYI-611OU Joel Klatt, a Fox Sports College Football Analyst, offers a compelling analysis of the evolving landscape of linear broadcast TV viewership. Formerly do...

https://www.youtube.com/watch?v=Y9N5M2qdVqo&t=6s The automotive industry is navigating a recovery phase following significant setbacks in recent years, including constrained inventory, rising ...

https://www.youtube.com/watch?v=lgAZkOrZGKE...

https://www.youtube.com/watch?v=Q1dGtNTXLoY...

Visibility is important in many contexts. Imagine trying to read an essay with a third of the words blacked-out—understanding the full story would be difficult. Similarly, for advertisers, measuring...

Each consumer cohort — pre-market, in-market, economy, luxury — responds optimally to a certain style of automotive creative. To maximize engagement with each consumer segment, it's necessary to t...

Connected TV (CTV) and streaming audio are unmatched in engagement and performance, but accurately targeting consumers and measuring cross-channel attribution on streaming can feel like throwing a dar...

Thought leaders in streaming advertising and the retail automotive digital environment set to join forces around the topic "The Stream has gone Mainstream." NEWPORT BEACH, Calif., March 14, 20...

The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and overseen by the Consumer Technology Association (CTA)®, ...

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With 56% of U.S. households watching their television content exclusively on Connected TV (CTV) and 75% of households listening to their audio digitally, advertising on streaming audio and CTV are nec...

There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individuals you are trying to re...

The pre-market audience cohort is the secret ingredient in automotive advertising campaigns. Well, it’s not technically a “secret,” but given the amount it is overlooked in most marketers’ aud...

You heard right, Connected TV (CTV) is now the dominant television medium. Adios linear TV! The trend of cord-cutting, once considered a radical TV approach fostered by millennials, has now become ...

One of our most frequently asked question is, “Can you explain your audiences to me?" If you’re wondering the same thing, you’ve come to the right place. This is a loaded question, but we can an...

Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted. Millennials are the lar...

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for three reasons. (1) For lear...

Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, are often misused. Many re...

The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising strategy used for over 30 y...

When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the audience segments used in d...

With 91% of digital advertising inventory (or available ad space) in the U.S. purchased programmatically this year, buying traditionally (via human negotiation) would warrant a jaw drop from the major...

Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree, you are highly likely to...

The EMG Dealership Proposal Tool offers precise, data-driven recommendations, allowing dealerships and marketers to instantly generate and download personalized streaming proposals for any dealership ...

When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-black, thin with a small bor...