With 56% of U.S. households watching their television content exclusively on Connected TV (CTV) and 75% of households listening to their audio digitally, advertising on streaming audio and CTV are nec...

There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individuals you are trying to re...

The pre-market audience cohort is the secret ingredient in automotive advertising campaigns. Well, it’s not technically a “secret,” but given the amount it is overlooked in most marketers’ aud...

You heard right, Connected TV (CTV) is now the dominate television medium. Adios linear TV! The trend of cord-cutting, once considered a radical TV approach fostered by millennials, has now become ...

One of our most frequently asked question is, “Can you explain your audiences to me?" If you’re wondering the same thing, you’ve come to the right place. This is a loaded question, but we can an...

Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted. Get this: millennials a...

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for three reasons. (1) For lear...

Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, are often misused. Many re...

The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising strategy used for over 30 y...

When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the audience segments used in d...

With 91% of digital advertising inventory (or available ad space) in the U.S. purchased programmatically this year, buying traditionally (via human negotiation) would warrant a jaw drop from the major...

Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree, you are highly likely to...

It’s more than just numbers. EMG’s dealership streaming proposals are not a guess, they are the answer. The proposal generation tool is a trained model that leverages vehicle sales, regional, and ...

When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-black, thin with a small bor...