Meet Maven
Making automotive streaming advertising smarter, simpler, and completely transparent.
Our platform
Your roadmap to growth.
Maven, EMG’s proprietary streaming analytics platform, empowers dealerships and ad agencies with the insights and strategies they need to succeed in streaming.
Strategy Engine
Insights Dashboard
Strategy Engine
Your winning strategy awaits.
Grow your dealership’s market share with a tailored, data-driven streaming strategy in Maven’s Strategy Engine.
Radius targeting
Defined advertising radius based on exactly where your dealership sells cars.
Market share
Real-time insights into your dealership’s current market position, along with advanced projections driven by our historical data.
Streaming investment
Optimized media investment to reach every car buying, streaming household in your market at the right frequency.
Channel allocation
Strategic budget allocation for each channel to maximize performance.
Unlock the Strategy Engine’s advantage.
Dealerships that implement the Strategy Engine’s recommendations experience an average 21.8% market share increase within just 90 days.
Free and accessible
Available to every franchise dealership or ad agency across the U.S.
Backed by conversions
Modeled on 75+ million conversion data points from EMG’s historical automotive streaming campaigns.
Tailored to your dealership
Leverages your dealer’s unique market data and adaptable to align with your specific growth objectives.
Instant insights
Self-service, ready in under 30 seconds, and activatable within 24 hours.
The data under the hood.
Discover what makes the Strategy Engine the most sophisticated and effective media planning tool for dealerships.
Insights Dashboard
Transparency you can’t get anywhere else.
Gain access to robust performance insights and market analysis in Maven’s Insights Dashboard, showcasing clear ROI and optimization opportunities.
Market and media performance
Deeply understand you and your competitors’ position in your local market and DMA.
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Audience reach
Gain in-depth insights into your audience configuration and your audience’s customer journey.
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Inventory placements
See how you effectively reached your audience across the streaming ecosystem.
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Optimization
Receive actionable recommendations for performance improvement, complete with market share projections for each optimization strategy.
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Explore the
metrics.
We only measure what matters most to dealerships.
LMA Market Share
The dealership’s share of all new car sales within its Local Market Area (LMA)
Sales —coming soon
Campaign-attributed dealership sales
Brand DMA Market Share
The percentage of total new car sales in the dealership’s Designated Market Area (DMA) attributed to the dealership’s OEM brand
Walk-ins
Campaign-attributed arrivals to the dealership
Website Visits
Total visits to the dealership’s website
VDP Visits
Total visits to VDP (Vehicle Description Pages) on the dealership's website
Testimonials
A trusted name in automotive and streaming.
Hear firsthand from dealerships, ad agencies, and streaming leaders about their experience with EMG and the results we've delivered.
EMG was instrumental in transitioning our portfolio to Connected TV and other programmatic channels and solutions. Their partnership with Manning has been a win-win.
Janice Englishmen
Media Planning & Strategy, Manning Agency
EMG provided guidance on budget, audience targeting, Connected TV & Digital Audio allocation, and geo-targeting. After the conclusion of the 90 day pilot campaign, there was a noticeable difference in walk-ins to the store.
Brandon Hale
General Manager, Audi Fletcher Jones
EMG’s expertise working in streaming with Automotive clients is unmatched. They are always finding innovative ways to unlock custom, first to market opportunities for their clients, while also driving efficiency and results. Their extensive background working with Auto brands makes them a best in class agency for these brands.
Sarah Zeitlin
Ad Sales, Automotive, Roku
We've seen firsthand the results EMG has achieved for their retail automotive clients on our platform. Their deep expertise, data-driven approach, and commitment to excellence consistently help their clients win. We're excited to continue growing alongside them as this ecosystem evolves and matures.
Rick Fellen
VP National Sales Automotive, Tubi
EMG is the go-to partner for retail automotive because they connect what matters – qualified audiences, premium streaming inventory and business outcomes. Their focus is not on CPM’s or proxy KPI’s, they focus on offline sales and market share growth, truly validating their clients’ investment in streaming.
Matt Mendez
Senior Director, Client Development, The Trade Desk
EMG, hands down, can help automotive advertisers maximize their reach, improve engagement, and ultimately drive more sales through their approach to Automotive Streaming advertising. Since EMG is 100% focused on streaming advertising, they can provide precision targeting, higher engagement, and better budget control, making them a superior choice for any advertising agency or automotive marketer.
Ron Rabune
Agency Channel Manager, Experian Automotive
EMG was instrumental in transitioning our portfolio to Connected TV and other programmatic channels and solutions. Their partnership with Manning has been a win-win.
Janice Englishmen
Media Planning & Strategy, Manning Agency
Ready to grow your market share?
See how we drive growth through the power of streaming.
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