A snippet from “The Stream Has Gone Mainstream” at SAS 2024.

To kick off the SAS Summer Series, join our founder and CEO, Brian Singleton, as he takes a page from history from various technological industries to forecast the future of streaming.

The streaming ecosystem is more fragmented than ever before, and this can’t last forever. Operating systems, streaming devices, apps, and networks will inevitably evolve, leading to the emergence of a few dominant players.

Brian anticipates that within the next decade—a timeframe encompassing two TV purchase cycles—the Streaming Wars will have reached their conclusion. By then, consumers will no longer face the dilemma of choosing among a myriad of apps, devices, and operating systems.

Who will win? While the outcome is uncertain, it is clear that streaming companies will need to distinguish themselves through innovative formats, evolving viewing habits, industry consolidation, and cutting-edge technology to stay ahead of their competitors.

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