FAQs

Campaigns are designed to achieve the forecasted market share growth when they follow the Strategy Engine’s recommendations in full. However, even minor deviations from the recommended strategy may impact the results, potentially reducing the expected lift in market share.

We strongly recommend including audio in your streaming campaign alongside CTV and display. The audio channel supports the performance of the campaign by diversifying ad exposures and reaching viewers during daily activities. Streaming campaigns are approximately 30% more productive with audio.

A Connected TV is a TV device that is connected to the internet, while OTT refers to the delivery of professional content over the internet, accessible on internet-connected devices.

Traditional TV delivers programming at scheduled times through broadcast, cable, or satellite networks. Connected TVs are internet-connected TVs that offer on-demand and scheduled content via internet-connected streaming apps.

No, EMG focuses exclusively on CTV devices for streaming video ads. After extensive testing, we found that CTV outperforms OTT devices like mobile and desktop by 32%, offering a more immersive, living room viewing experience that drives better performance.

EMG does not support select inventory buys. Our audience-first strategy ensures your in-market automotive shoppers are reached wherever they’re actively streaming. Restricting your campaign to one or a few apps will limit your ability to connect with auto-intenders and can hinder performance.

Apps like Netflix and Max currently lack programmatic targeting, offering only broad options. EMG prioritizes advanced audience targeting for better performance, so we don’t buy directly. However, we access this inventory programmatically through carriage deals with networks, OS platforms, and streaming devices.

While our model is technically last-touch, we attribute the entire campaign—all three channels—to the conversion, as each touchpoint plays a strategic role.

Key data partners include Experian, Polk IHS, the U.S. Census Bureau, and Foursquare, along with EMG’s proprietary data.

EMG optimizes audiences quarterly to ensure that only the top performing audience segments are activated.

EMG supports first-party data targeting, but recommends this only for fixed operation campaigns.

EMG recommends leveraging all three market cohorts to reach consumers at every stage of their consideration window. Pre-market audiences, often the highest performing group, are frequently overlooked but essential for a full-funnel strategy.

Currently, Maven supports Tier 3 automotive streaming campaigns for new vehicles. Tier 2 campaign support will be added later in 2025.

Agency clients using EMG’s streaming media services can access Maven’s Insights Dashboard. Agencies can share live, interactive reports with their dealer clients. The Strategy Engine is publicly accessible, with credentials.