Tech specs
Follow these creative requirements to maximize the distribution of your Connected TV, Digital Audio, and display ads.
Streaming ads
| Attribute | CTV | Audio |
|---|---|---|
| File Extensions | .mp4 or VAST tag* | .mp3, .ogg, or .wav |
| Duration | Exactly 00:30:000 | Exactly 00:30:000 |
| Video Bitrate | At least 19,000 Kbps | N/A |
| Dimensions | 1920x1080 | N/A |
| File Size | 500 MB to 10 GB | 2.2 MB |
| Frame Rate | 23.98 or 23.97 | N/A |
| Audio Sample Rate | 48 rHz | N/A |
| Audio Bitrate | 192 Kbps | 192 - 320 Kbps |
| Audio Bitrate Type | N/A | Constant |
| ProRes Codec Type |
ProRes 422 HQ ProRes 422 Standard |
N/A |
| Audio Channels | 2 Channels (Stereo) | N/A |
CTV file type recommendation: *VAST tag
VAST tags are the most efficient CTV format, enabling one-way communication to reduce technical errors and supporting robust tracking for full performance visibility.
VAST tag bitrate requirements.
To ensure delivery across all streaming platforms, please make sure to have at least one of each of the following bitrate files included in your XML.
Supported third-party ad servers for VAST tag delivery.
The following ad servers are publisher-approved for VAST tag delivery:
- Campaign Manager 360 (CM360)
- Flashtalking
- Innovid
- Sizmek
- XR Extreme Reach
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