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Tech specs

Follow these creative requirements to maximize the distribution of your Connected TV, Digital Audio, and display ads.

Streaming ads

Attribute	CTV	Audio
File Extensions	.mp4 or VAST tag*	.mp3, .ogg, or .wav
Duration	Exactly 00:30:000	Exactly 00:30:000
Video Bitrate	At least 19,000 Kbps	N/A
Dimensions	1920x1080	N/A
File Size	500 MB to 10 GB	2.2 MB
Frame Rate	23.98 or 23.97	N/A
Audio Sample Rate	48 rHz	N/A
Audio Bitrate	192 Kbps	192 - 320 Kbps
Audio Bitrate Type	N/A	Constant
ProRes Codec Type	ProRes 422 HQ ProRes 422 Standard	N/A
Audio Channels	2 Channels (Stereo)	N/A

CTV file type recommendation: *VAST tag

VAST tags are the most efficient CTV format, enabling one-way communication to reduce technical errors and supporting robust tracking for full performance visibility.

Display ads

Attribute	Display	*HTML5
File Extensions	.gif, .jpg or .png	.html, .js, or .css
Images	N/A	.jpg, .jpeg, .gif, .png or .svg
Bitrate	At least 150 Kbps	5 MB
Recommended Ad Formats	300x250 and 320x50	300x250 and 320x50
Accepted Ad Formats	300×250, 320×50, 300×600, 728×90	300×250, 320×50, 300×600, 728×90
Initial Load	N/A	300 KB
Subload	N/A	600 KB
Initial File Load Count	N/A	10 Files
Subload File Count	N/A	100 Files
User Initial Load	N/A	2.2 MB

Display file type recommendation: *HTML5

HTML5 banner ads use motion and sound to create a dynamic experience that captures attention and makes your message harder to miss.

Digital out-of-home ads

Attribute	Video	Display
File Extensions	VAST tag, or .mp4	.jpg or .png
Duration	00:08:000	-
Dimensions (Outdoor)	-	1920x1080
Dimensions (Indoor)	-	1080x1920
Aspect Ratio (Outdoor)	16:9	16:9
Aspect Ratio (Indoor)	9:16	9:16