Highlights from the Featured Keynote at SAS 2024

Joel Klatt, a Fox Sports College Football Analyst, offers a compelling analysis of the evolving landscape of linear broadcast TV viewership. Formerly dominated by scripted and entertainment programming, today’s linear TV audience is largely centered around live sporting events. This significant shift underscores a decade-long migration towards streaming platforms for scripted entertainment content, relegating linear TV to appointment event viewing.

In his keynote, Joel emphasizes the domination of streaming and the consumer shift away from traditional TV for all content excluding live events. Streaming platforms have emerged as expansive hubs for scripted television, featuring acclaimed content available on-demand at the viewers’ convenience.

He highlights how advertising strategies must adapt to follow viewership habits. While linear TV retains its value through live event broadcasts, particularly in sports and news, streaming now dominates the television market and is essential to reach the majority of American TV viewers.

Despite their success in scripted programming, streaming services are increasingly expanding into live sports coverage, securing partnerships with major sporting leagues. This strategic pivot highlights their ambition to capture a broader audience by combining compelling sports coverage with their established entertainment offerings.

For the latest updates on next year’s summit, subscribe to our mailing list.