BMW Dealership in Orange County, CA Becomes the #1 Selling EV BMW Store in the World just 30 Days after Harnessing EMG’s Automotive Streaming Solution

Increase Sales and Brand Awareness for Electric Vehicles

The dealership wanted to increase the sales and brand awareness surrounding their electric vehicles (EV). They hoped to exclusively promote their EV line and disprove the prevailing notion that consumers only buy luxury EVs from Tesla. Their marketing agency wanted to develop a strategy for EVs, harnessing the previously untapped performance power of Connected TV, partnering with EMG’s automotive streaming solution.

EMG’s Comprehensive Automotive Streaming Solution

The BMW store’s marketing agency partnered with EMG to construct a Connected TV strategy for their EV line. EMG provided a custom proposal based on their current sales, sized market research, and EMG’s regression arrival data from thousands of campaigns, providing a calculated geo-target (radius) and budget strategy for optimal performance.

The campaign leveraged EMG’s Automotive Audiences, optimized from 45+ million dealership arrival data points from trusted data providers (Experian, Polk, Cars.com, Oracle Data Cloud), which identified highly predictive, interested EV car buyers in the dealership’s market. The campaign harnessed EMG’s premium, brokered inventory supply solution, delivering un-skippable ads to targeted viewers on their choice of content. EMG’s campaign configuration model ensured frequency caps were met, no overnight delivery occurred, and that the campaign was appropriately paced.

Online and offline campaign conversion activities were accurately measured with EMG’s deterministic, one-to-one attribution solution, tying each tracked conversion to the specific impression that caused it. Initially, the dealership adopted EMG’s optimal recommendation for radius targeting, budget, and audience allocation, maximizing campaign possibility from the first launch.

Rapid Spike in EV Sales following EMG’s CTV Solution

One month after the OC BMW store launched on Connected TV, they became the #1 selling EV BMW store in the world. With normal growth typically observed after 90 days of CTV advertising, the dealer skyrocketed their sales volume in just 30 days by initially adopting EMG’s recommended optimal radius targeting and budget. With EMG’s advanced EV targeting solution and premium inventory pathways, the BMW dealership’s CTV campaign reached 61,000 targeted households, generated 135 individual dealership arrivals, and gained substantial foot traffic market share for their EVs, selling more than any other BMW store in the world.