Utilize a data-driven, self-service strategy generator
Inventory
Advertise on every ad-supported streaming service
Audience
Precisely target highly predictive in-market shoppers
Reporting
Gain actionable insights and detailed performance metrics
Attribution
Measure attributed online and offline conversions
Blog
By Ashley Finlayson
November 11
7 min read
When you’re buying concert tickets, you have a wide array of options: official ticketing platforms like Ticketmaster or a v...
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By Ashley Finlayson
October 29
7 min read
What if we told you that your dealership could advertise on one of the highest-performing ad channels—at half the c...
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By Ashley Finlayson
October 24
7 min read
Imagine you are a health lover selling a new juice product you created and only allow Sprouts Farmers Market to carry and dis...
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By Ashley Finlayson
December 27
7 min read
Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet screen just can’t do i...
By Ashley Finlayson
November 11
4 min read
When you’re buying concert tickets, you have a wide array of options: official ticketing platforms like Ticketmaster or a venue’s box office, third-party resale platforms like StubHub and SeatGeek...
By Ashley Finlayson
October 29
3 min read
What if we told you that your dealership could advertise on one of the highest-performing ad channels—at half the cost? It's not too good to be true. Connected TV (CTV) advertising combines the powe...
By Ashley Finlayson
October 24
5 min read
Imagine you are a health lover selling a new juice product you created and only allow Sprouts Farmers Market to carry and distribute this product. Sure, all the Sprouts shoppers who enjoy juice will d...
By Ashley Finlayson
October 15
5 min read
Connected TV (CTV) fragmentation has become a hot topic lately, both for consumers and marketers. If you're not sure what's changing, curious about the details, or completely new to the idea of market...
By Ashley Finlayson
September 26
4 min read
Many of today’s advertisers are worried about the continuous streaming subscription fee increases and unhappy subscribers. While this worry is understandable, advertisers should actually be celebrat...
By Ashley Finlayson
September 16
10 min read
There’s more to Connected TV (CTV) ad inventory than meets the eye. Many advertisers don’t fully grasp the intricacies of the supply chain, leading to missed opportunities to reach large segments ...
By Ashley Finlayson
September 12
2 min read
https://youtu.be/r3F4uShNkRc The question, “Did my streaming campaign deliver meaningful results?” can only be answered by measuring deterministic outcomes that directly reflect performance li...
By Ashley Finlayson
September 10
2 min read
Brett Hall, EMG's VP of Sales and Marketing, has joined the Digital Dealer 2024 lineup to host a session titled "How to Tame the Wild West of Streaming Advertising.” Streaming advertising may sti...
By Ashley Finlayson
September 3
2 min read
https://www.youtube.com/watch?v=8-aKMXEVHJA Although streaming is the most popular TV medium today, some dealerships are still hesitant to adopt it as an advertising channel. This is typically due...
By Ashley Finlayson
August 15
< 1 min read
https://www.youtube.com/watch?v=acyD2jkG3hs App spoofing is a growing concern among marketers as fraud committers get increasingly adept at disguising their bid streams. Peek into insights from Br...
By Ashley Finlayson
August 8
1 min read
https://www.youtube.com/watch?v=c6qYI-611OU Joel Klatt, a Fox Sports College Football Analyst, offers a compelling analysis of the evolving landscape of linear broadcast TV viewership. Formerly do...
By Ashley Finlayson
August 1
< 1 min read
https://www.youtube.com/watch?v=Y9N5M2qdVqo&t=6s The automotive industry is navigating a recovery phase following significant setbacks in recent years, including constrained inventory, rising ...
By Ashley Finlayson
July 26
< 1 min read
https://www.youtube.com/watch?v=lgAZkOrZGKE...
By Ashley Finlayson
July 18
< 1 min read
https://www.youtube.com/watch?v=Q1dGtNTXLoY...
By Ashley Finlayson
May 22
5 min read
Visibility is important in many contexts. Imagine trying to read an essay with a third of the words blacked-out—understanding the full story would be difficult. Similarly, for advertisers, measuring...
By Ashley Finlayson
May 22
3 min read
Each consumer cohort — pre-market, in-market, economy, luxury — responds optimally to a certain style of automotive creative. To maximize engagement with each consumer segment, it's necessary to t...
By Ashley Finlayson
May 20
4 min read
Connected TV (CTV) and streaming audio are unmatched in engagement and performance, but accurately targeting consumers and measuring cross-channel attribution on streaming can feel like throwing a dar...
By Ashley Finlayson
March 14
4 min read
Thought leaders in streaming advertising and the retail automotive digital environment set to join forces around the topic "The Stream has gone Mainstream." NEWPORT BEACH, Calif., March 14, 20...
By Ashley Finlayson
January 5
2 min read
The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and overseen by the Consumer Technology Association (CTA)®, ...
By Ashley Finlayson
December 27
13 min read
...
By Ashley Finlayson
December 27
5 min read
With 56% of U.S. households watching their television content exclusively on Connected TV (CTV) and 75% of households listening to their audio digitally, advertising on streaming audio and CTV are nec...
By Ashley Finlayson
December 27
3 min read
There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individuals you are trying to re...
By Ashley Finlayson
December 27
4 min read
The pre-market audience cohort is the secret ingredient in automotive advertising campaigns. Well, it’s not technically a “secret,” but given the amount it is overlooked in most marketers’ aud...
By Ashley Finlayson
December 27
4 min read
You heard right, Connected TV (CTV) is now the dominant television medium. Adios linear TV! The trend of cord-cutting, once considered a radical TV approach fostered by millennials, has now become ...
By Ashley Finlayson
December 27
8 min read
One of our most frequently asked question is, “Can you explain your audiences to me?" If you’re wondering the same thing, you’ve come to the right place. This is a loaded question, but we can an...
By Ashley Finlayson
December 27
3 min read
Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted. Millennials are the lar...
By Ashley Finlayson
December 27
7 min read
We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for three reasons. (1) For lear...
By Ashley Finlayson
December 27
7 min read
Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, are often misused. Many re...
By Ashley Finlayson
December 27
7 min read
The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising strategy used for over 30 y...
By Ashley Finlayson
December 27
6 min read
When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the audience segments used in d...
By Ashley Finlayson
December 27
9 min read
With 91% of digital advertising inventory (or available ad space) in the U.S. purchased programmatically this year, buying traditionally (via human negotiation) would warrant a jaw drop from the major...
By Ashley Finlayson
December 27
10 min read
Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree, you are highly likely to...
By Ashley Finlayson
December 27
7 min read
The EMG Dealership Proposal Tool offers precise, data-driven recommendations, allowing dealerships and marketers to instantly generate and download personalized streaming proposals for any dealership ...
By Ashley Finlayson
December 15
20 min read
When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-black, thin with a small bor...
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