Our Blogs
By Ashley Finlayson
December 27
7 min read
Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet screen just can’t do i...
By Ashley Finlayson
July 26
< 1 min read
https://www.youtube.com/watch?v=lgAZkOrZGKE...
By Ashley Finlayson
July 18
< 1 min read
https://www.youtube.com/watch?v=Q1dGtNTXLoY...
By Ashley Finlayson
May 22
7 min read
Visibility is important in many contexts. Imagine trying to read an essay with a third of the words blacked-out; it would be difficult to understand the complete story. The same can be said for advert...
By Ashley Finlayson
May 22
3 min read
Each consumer cohort — pre-market, in-market, economy, luxury — responds optimally to a certain style of automotive creative. To maximize engagement with each consumer segment, it's necessary to t...
By Ashley Finlayson
May 20
6 min read
At last! Seamless identity resolution and deterministic attribution for Connected TV and Digital Audio advertising thanks to the Household Graph. Connected TV (CTV) and Digital Audio targeting and ...
By Ashley Finlayson
March 14
4 min read
Thought leaders in streaming advertising and the retail automotive digital environment set to join forces around the topic "The Stream has gone Mainstream." NEWPORT BEACH, Calif., March 14, 20...
By Ashley Finlayson
January 5
2 min read
The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and overseen by the Consumer Technology Association (CTA)®, ...
By Ashley Finlayson
December 27
13 min read
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By Ashley Finlayson
December 27
5 min read
With 56% of U.S. households watching their television content exclusively on Connected TV (CTV) and 75% of households listening to their audio digitally, advertising on streaming audio and CTV are nec...
By Ashley Finlayson
December 27
3 min read
There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individuals you are trying to re...
By Ashley Finlayson
December 27
4 min read
The pre-market audience cohort is the secret ingredient in automotive advertising campaigns. Well, it’s not technically a “secret,” but given the amount it is overlooked in most marketers’ aud...
By Ashley Finlayson
December 27
4 min read
You heard right, Connected TV (CTV) is now the dominant television medium. Adios linear TV! The trend of cord-cutting, once considered a radical TV approach fostered by millennials, has now become ...
By Ashley Finlayson
December 27
8 min read
One of our most frequently asked question is, “Can you explain your audiences to me?" If you’re wondering the same thing, you’ve come to the right place. This is a loaded question, but we can an...
By Ashley Finlayson
December 27
3 min read
Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted. Millennials are the lar...
By Ashley Finlayson
December 27
7 min read
We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for three reasons. (1) For lear...
By Ashley Finlayson
December 27
7 min read
Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, are often misused. Many re...
By Ashley Finlayson
December 27
7 min read
The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising strategy used for over 30 y...
By Ashley Finlayson
December 27
6 min read
When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the audience segments used in d...
By Ashley Finlayson
December 27
9 min read
With 91% of digital advertising inventory (or available ad space) in the U.S. purchased programmatically this year, buying traditionally (via human negotiation) would warrant a jaw drop from the major...
By Ashley Finlayson
December 27
10 min read
Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree, you are highly likely to...
By Ashley Finlayson
December 27
7 min read
The EMG Dealership Proposal Tool offers precise, data-driven recommendations, allowing dealerships and marketers to instantly generate and download personalized streaming proposals for any dealership ...
By Ashley Finlayson
December 15
20 min read
When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-black, thin with a small bor...
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