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Why Car Dealerships Should Advertise on CTV: Enhanced Targeting, Attribution, and Optimization

By Ashley Finlayson

December 27

7 min read

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet screen just can’t do i...

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CES 2024 — All in. All On.

By Ashley Finlayson

January 5

2 min read

The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and overseen by the Consumer Technology Association (CTA)®, ...

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Consumer Electronics Show 2024

CTV Wrapped — Your 2023 Connected TV and CTV Advertising Recap and 2024 Forecast

By Ashley Finlayson

December 27

13 min read

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2023 Connected TV recap and 2024 insights

How Streaming Advertising Works with EMG

By Ashley Finlayson

December 27

4 min read

With 56% of U.S. households watching their television content exclusively on Connected TV (CTV), and 75% of households listening to their audio digitally, advertising on streaming audio and CTV are ne...

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Dealership streaming advertising

Reach the Same Viewer for Half the Price

By Ashley Finlayson

December 27

3 min read

There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of their ad inventory slots. What if we told you that you could reach the same people you are trying to ...

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Programmatic audience-first advertising

The Power of Pre-Market

By Ashley Finlayson

December 27

4 min read

The pre-market audience group is the secret ingredient in automotive advertising campaigns. Well, it’s not technically a “secret,” but given the amount it is overlooked in most marketers’ audi...

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Pre-market advertising

Linear TV Viewership is Dropping Like Flies

By Ashley Finlayson

December 27

4 min read

You heard right, Connected TV (CTV) is now the most popular television content medium. Adios linear TV! The trend of cord-cutting, once considered a radical TV approach fostered by millennials, has...

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Cable TV losing viewership

All Things Audience: Pre & In-Market, Data, and Curation

By Ashley Finlayson

December 27

7 min read

One of our most frequently asked question is, “Can you explain your audiences to me?" If you’re wondering the same thing, you’ve come to the right place. This is a loaded question, but we can an...

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streaming advertising audience targeting

It’s a Win-Win: Millennials Stream the Most and Buy the Most Cars

By Ashley Finlayson

December 27

3 min read

Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted. Get this: millennials a...

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Millennial automotive advertising

How do you Measure the Impact of your Streaming Ads?

By Ashley Finlayson

December 27

7 min read

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for three reasons. (1) For lear...

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Measuring impact for streaming advertising

CTV versus OTT: They Are Not the Same

By Ashley Finlayson

December 27

7 min read

Are CTV and OTT synonymous? Are CTV and OTT both considered streaming? the confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, are often misused. Many...

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Connected TV versus Over-the-Top

The Future of Advertising is Now: How Programmatic Advertising Outperforms Endemic Advertising

By Ashley Finlayson

December 27

7 min read

The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising method used for over 30 yea...

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Programmatic advertising versus endemic advertising

Audience Curation: Are You Weeding Out Faulty Audiences?

By Ashley Finlayson

December 27

6 min read

When you buy a plant, you don’t just plant it in the ground and leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the audience segments used in d...

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Advertising Audience Curation

How does Programmatic Advertising Work?

By Ashley Finlayson

December 27

10 min read

With 91% of digital advertising inventory (or available ad space) in the U.S. purchased programmatically this year, buying traditionally (via human negotiation) would warrant a jaw drop from the major...

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Programmatic Advertising

What is Digital Audio Advertising? Here’s Everything You Need to Know

By Ashley Finlayson

December 27

9 min read

Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree, you are highly likely to...

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Streaming audio advertising

EMG Proposals 101

By Ashley Finlayson

December 27

7 min read

It’s more than just numbers. EMG’s dealership streaming proposals are not a guess, they are the answer. The proposal generation tool is a trained model that leverages vehicle sales, regional, and ...

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Custom Dealership Streaming Proposal

What is Connected TV? The Ultimate Guide to CTV Advertising

By Ashley Finlayson

December 15

20 min read

When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-black, thin with a small bor...

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Connected TV Advertising

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