Resources
Glossary
All the Streaming terms you need to know
Campaign Lift
The number of Total Dealer Walk-Ins attributed to the campaign compared to traditional TV or Radio.
Cost per Buyer (CPB)
The campaign budget divided by the number of Total Dealer Walk-Ins.
Cost per Walk-In (CPW)
The campaign budget divided by the number of Dealership Walk-Ins.
EMG Auto Audience Allocation
A visual representation of the allotment of Evolution Media audiences utilized by the campaign
Dealership Walk-Ins
The number of walk-ins the dealership received attributed to the streaming campaign
GMS IQ Ranking
The ranking of the dealership’s GMS iQ compared to all other dealership’s tracked
Household Frequency
The average number of times a household was exposed to a streaming ad
In-Market HH Reached
Total number of households the streaming campaign reached
Media Efficiency
Total Dealer Walk-Ins divided by the total In-Market HH Reached
Online Leads
The online leads attributed to the streaming campaign
Top 5 GMS IQ this Month
The top 5 dealerships with highest GMS iQ’s ranked in descending order
Total Dealer Walk-Ins
Total number of households that visited any dealership attributed to the streaming campaign
VDP View Rate
Total VDP Visits divided by the number of impressions the streaming campaign generated
VDP Visits
VDP visits attributed to the streaming campaign
Website Visits
The website visits attributed to the streaming campaign.
Advanced TV
The evolution and convergence of traditional television with digital technology and data-driven advertising capabilities; aims to enhance the viewing experience, improve ad effectiveness, and provide more personalized and targeted advertising opportunities; some components include Connected TV (CTV), Over-the-Top (OTT), programmatic TV advertising, addressable TV advertising, and advanced TV analytics.
Ad-based Video-On-Demand (AVOD)
A model of delivering digital video content where users can access and watch video content for free, supported by advertising; a form of streaming service where viewers can watch different sources of entertainment without a subscription fee with intermittent advertisements.
Ad Pod
A term referring to a group or cluster of advertisements that are presented together during a specific time frame, typically within a media program or online video stream; designed to optimize the delivery and viewing experience of advertisements.
Automatic content recognition (ACR)
Technology that enables devices to identify and recognize audio or visual content in real-time and allows devices such as smartphones, smart TVs, or streaming devices to detect and analyze the content being played, regardless of the source or platform; uses methods such as audio fingerprinting, watermarking, or video analysis techniques to capture audio/video samples and compare them to a database of known content.
Blocklists
aka blacklists; lists of websites IP addresses, or domain names that are deemed undesirable or potentially harmful; used in various contexts, including internet security, spam filtering, content filtering, and ad blocking.
Connected TV (CTV)
Refers to television that are connected to the internet, enabling users to access streaming services, on-demand content, and interactive features; features include streaming services, apps and interactive features, personalization, internet browsing, and smart home integration.
Cord Cutters
Individuals or households who have chosen to cancel their traditional cable or satellite television subscriptions in favor of alternative methods of accessing video content (hence “cutting the cord”).
Cord Nevers
Individuals or households who have never subscribed to traditional cable or satellite television services and have opted for alternative methods of accessing video content from the start; contrary to cord cutters, cord nevers have never had a traditional TV subscription in the first place.
Cord Shavers
Individuals or households who choose to reduce their spending on traditional cable or satellite television services by downgrading or modifying their existing subscription plans rather than completely “cutting the cord”.
Cost per Completed View (CPCV)
A metric used in advertising to measure the cost incurred by an advertiser for each completed view of a video ad; calculated by dividing the total cost of running the video ad campaign by the number of completed views.
Cost per View (CPV)
Metric used in advertising to measure the cost incurred by an advertiser for each view of a video ad; represents the average cost the advertiser pays for a single instance of their video ad being viewed by a viewer; calculated by dividing the total cost of the video ad campaign by the number of views generated.
CTV Advertising
Refers to the practice of delivering targeted advertisements to viewers who are streaming content on connected TV devices.
Dayparting
A strategy used in advertising and media planning to schedule and target advertising campaigns based on specific times of the day or days of the week when the target audience is most likely to be engaged or receptive to the message.
Demand Side Platform (DSP)
A technology platform used by advertisers and agencies to manage and optimize their digital advertising campaigns; allows advertisers to programmatically buy ad inventory across multiple ad exchanges and supply-side platforms (SSPs) in real-time.
Free Ad-Supported Streaming Television (FAST)
Refers to streaming services that offer a selection of TV shows, movies, and other video content without charging a subscription fee; the ads displayed during the streaming experience generate the platform’s revenue.
Frequency
The number of times a specific event or television program is aired or broadcasted within a given time period.
Full-Episode Player (FEP)
Also known as a video player or streaming player; a digital platform or software that allows users to stream and watch full episodes of television shows or series, providing an interface through which users can select and play individual episodes, usually on-demand, at their convenience.
Household Graph
Refers to a graphical representation or data structure that depicts the relationships and connections among individuals within a particular household.
Impressions
A single instance of an ad being displayed or shown to a viewer; often regarded when an ad is loaded or rendered on a webpage, app, or streaming platform and is viewable by the user, regardless of whether the user interacts with the ad or not.
In-Stream Video Ads
A form of advertising that appear within a video content stream; typically displayed before, during, or after the main video content that users are watching, whether it's a video on a website, a streaming platform, or social media.
Linear TV
Refers to the traditional method of broadcasting television content on scheduled channels at specific times.
Living Room Quality Connected TV
Television sets that offer internet connectivity and advanced features designed for an enhanced viewing experience in the living room or home entertainment setting.
Long-Form Video
Video content that has a longer duration compared to shorter video formats typically found on platforms like social media; usually created to provide in-depth information, tell a comprehensive story, or offer extended entertainment value.
Multi-Channel Video Programming Distributor (MVPD)
Term used to describe a service provider that delivers multiple television channels and video content to consumers.
Open exchange
A marketplace where advertisers and publishers can buy and sell ad inventory in an automated and transparent manner.
Over The Top (OTT)
The delivery of video, audio, and other media content over the internet, bypassing traditional distribution channels such as cable, satellite, or broadcast television.
Private Market Place (PMP)
An invitation-only digital advertising marketplace where publishers and selected advertisers can transact ad inventory in a more controlled and exclusive environment.
Programmatic TV
The application of programmatic advertising techniques in the buying and selling of television advertising inventory.
Reach
The total number of unique individuals or households exposed to a particular advertising campaign or message within a specified time frame.
Server-Side Ad Insertion (SSAI)
Also known as dynamic ad insertion or server-side stitching; a technique used in digital video advertising to seamlessly insert targeted ads into video content before it is delivered to the viewer's device.
Smart TVs
Televisions that have built-in internet connectivity and a range of interactive features.
Streaming
The delivery of audio or video content over the internet in real-time.
Subscription Video-On-Demand (SVOD)
A streaming service that operates on a subscription model; provides access to a wide range of on-demand video content, including movies, TV shows, documentaries, and original productions, for a recurring subscription fee.
Video Ad Serving Template (VAST)
A standard XML-based protocol developed by the Interactive Advertising Bureau (IAB) for serving video ads in digital advertising; provides a framework for delivering video ads to video players or ad-enabled platforms in a consistent and interoperable manner.
Video Completion Rate (VCR)
A metric used in digital advertising to measure the percentage of viewers who have watched a video ad in its entirety, indicating the level of engagement and success in delivering the full ad message to the target audience.
Linear TV
Refers to the traditional method of broadcasting television content on scheduled channels at specific times.
Video on demand (VOD)
Refers to a system that allows users to access and watch video content whenever they want, rather than being limited to scheduled broadcast times.
Virtual Multichannel Video Programming Distributor (vMVPD)
A digital service that delivers live and on-demand video content over the internet, offering a bundle of TV channels and programming similar to traditional cable or satellite TV providers View-based Conversion.
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