News
Our latest press & announcements.
By Ashley Finlayson
December 3, 2025Auto Remarketing: “EMG launches Strategy Engine to help dealerships create local marketing plan”
EMG launched a new tool to help car dealerships create a CTV and Digital Audio marketing plan at the local level.
1 min read
AutoSuccess: “EMG Launches Dealership Streaming Advertising Strategy.”
EMG's Strategy Engine transforms dealership data into streaming ad campaigns, increasing market share by 21.8%.
AdTech Edge: EMG Launches Strategy Engine, a Data-Driven Blueprint for Dealership Streaming Ads
EMG’s new Strategy Engine instantly turns verified sales and market data into a complete, dealership-specific streaming ad plan—delivering budget guidance, forecasts, and measurable market share growth for Tier 3 dealers.
EMG expands Maven platform with the Strategy Engine, a streaming advertising media planning tool for dealerships.
EMG launched the Strategy Engine, a new tool in the Maven platform that uses dealership sales and market data to instantly generate customized, data-backed streaming campaign strategies that drive measurable market share growth.
AutoSuccess: “EMG, S&P Add Dealership Competitor Intelligence Tool”
EMG launches dealership competitor intelligence in Maven platform with S&P Global Mobility data for Tier 3 dealerships.
EMG collaborates with S&P Global Mobility to launch Competitor Intelligence feature in Maven helping dealers make more informed ad decisions.
New feature in Maven’s Insights Dashboard gives dealerships local competitor sales, pricing, and inventory data to optimize retail and marketing strategies.
Automotive News: “Netflix, Roku seek guidelines for automotive advertising in ‘Wild West’ of streaming TV”
Netflix, Roku, Tubi, EMG, and other industry leaders have formed the Automotive Streaming Council to establish standards for measurement, attribution, and transparency in automotive streaming advertising, aiming to bring order to what they describe as the “Wild West” of the rapidly growing medium.
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