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Our latest press & announcements.
By Ashley Finlayson
July 10, 2025AutoSuccess: “EMG, SiriusXM Drive Dealership Market Share Growth with Study”
EMG and SiriusXM Media's new study proves the value of cross-channel streaming advertising for dealerships, with significant market share gains observed by running CTV and Digital Audio together.
1 min read
Digital Dealer: “Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study”
EMG and SiriusXM Media’s joint study results in a 21.8% average local market share lift for dealerships running both CTV and Digital Audio advertising.
Auto Dealer Today: “Streaming Analytics Platform Launched for Auto Dealerships”
Auto Dealer Today features Maven, EMG’s streaming analytics platform, highlighting how it uncovers local market share trends and powers strategies to grow through streaming.
Digital Dealer: “Beyond Impressions: Measuring What Really Matters in Streaming Ads.”
EMG's Brett Hall shares why advertisers must move beyond counting impressions and focus on qualified inventory, real outcomes, and performance-driven strategy to ensure their campaigns actually drive business results.
New study from SiriusXM and EMG shows 21.8% increase in local market share for auto dealerships that combine Connected TV with programmatic Digital Audio.
A new study from EMG, in collaboration with SiriusXM Media, highlights the effectiveness of cross-platform streaming for driving vehicle sales.
Digital Dealer: “EMG introduces dealership analytics platform Maven.”
Digital Dealer takes a closer look at EMG’s new analytics platform, Maven, and how it’s helping dealerships grow market share with local market analysis and streaming advertising.
Yahoo Finance: “EMG Launches Maven: A Streaming Analytics Platform Built for Automotive Dealerships Providing an Average 21.8% Lift in Market Share.”
In a recent feature, Yahoo Finance spotlights EMG’s newly launched Maven platform, which helps automotive dealerships boost local market share by an average of 21.8% through data-driven, localized streaming campaign insights.
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