CTV ad inventory is fragmented across multiple third-party sellers, meaning access to a streaming platform’s full inventory is often limited, complicating ad campaigns.

Brett Hall of EMG emphasizes that measuring market share is key to evaluating streaming campaign success. Focus on performance lift, not just reach, to understand real-world impact and optimize marketing strategies.

Jeff Clark of Dealer Alchemist highlights the importance of expertise in streaming advertising, noting that dealerships partnering with experienced platforms see significant improvements in visitation and performance.

Kyle Benn of Magnite and Brian Singleton of EMG discuss the growing issue of app spoofing, emphasizing the need for transparency and careful monitoring of suspicious metrics to protect against manipulated inventory.

Joel Klatt, Fox Sports Analyst, discusses the shift from linear TV to streaming for scripted content and how advertisers must adjust to reach today's viewers effectively.

Joe Kyriakoza and Tom Libby from S&P Global Mobility highlight how rising inventory levels are driving a recovery in brand loyalty, with projections for it to surpass pre-COVID levels.

Natalie Kansteiner from The Trade Desk and Adam Lobelson from S&P Global Mobility highlight the role of identity graphing in privacy-compliant targeting across devices, using technologies like Household Graphs and UID 2.0.

Brian Singleton of EMG predicts that within the next decade, streaming will consolidate into a few dominant players driven by innovation and industry shifts.

Each consumer cohort — pre-market, in-market, economy, luxury — responds optimally to a certain style of automotive creative. To maximize engagement with each consumer segment, it’s necessary to tailor automotive creative to align precisely with their unique behaviors and needs throughout their customer journey. By placing specialized creative in front of each distinct audience segment, […]