The costs associated with CTV advertising can vary depending on factors such as ad inventory availability, targeting options, ad formats, ad length, and the demand for specific audiences or content. CTV advertising can be priced on a CPM (Cost Per Thousand Impressions) or a fixed-rate basis, and the overall costs should be assessed based on the campaign goals and expected returns.

CTV and OTT (Over-The-Top) are related but have different meanings. CTV refers specifically to the television aspect, while OTT encompasses professional video content delivered over the internet to any internet connected device, without requiring a traditional cable or satellite subscription. CTV is a subset of OTT, focusing on professional video content streamed exclusively to connected TV devices. To read more on the differentiation between CTV and OTT, follow the hyperlink.

To put it simply, performance. CTV combines the performance power of cable TV with the technological capabilities of digital advertising. While advertising on a highly engaged performance channel, CTV gains advanced, household level targeting capabilities, hosts the majority of the television market (56%), is cost-effective, can deliver to the entire addressable streaming inventory, and receive deterministic measurement and reporting features tying exact impressions to online and offline conversions. To read more on the perks of CTV over linear, follow the hyperlink.