Channels
Reach and engage auto-intenders with targeted Audio ads whenever they are streaming music, news, or podcasts.
Audio advertising refers to the practice of promoting products, services, or brands through audio-based mediums. It involves the creation and dissemination of advertisements designed specifically for audio platforms such as radio, streaming music services, podcasts, and voice-enabled devices.
With audio ads, dealers can integrate their brand into in-market shoppers everyday routines in a distraction-free environment, creating a uniquely personalized ad experience around their interests.
M+
Audio streaming
users
%
Of people consume music via Audio
%
Of consumers use ad-supported Audio services
3.1M+
users in-market for a vehicle
3.1M+
Users In-Market for a Vehicle
Auto-Intender Households Reached
Tier 2 and 3 Campaings Managed
01
Your ads will only run on premium services that align with your brand and messaging.
02
Know where every single impression was placed with your campaign and all associated metrics.
03
Through countless integrations and partnerships, it’s easier to ask who we don’t work with versus who we do.
04
Fraudulent ad impressions don’t visit dealerships or submit leads. Simply put, “Fraud doesn’t convert” and so we remove any Audio inventory that doesn’t perform.
Does my streaming campaign need the audio channel as well?
We highly recommend that a streaming campaign advertises on the audio channel as well as Connected TV and display. Why? EMG sees a noticeable performance difference between campaigns that run only CTV and campaigns that run CTV with supporting audio. This is because digital audio is an excellent “lift channel,” meaning it effectively supports the primary CTV channel through engaging audio content, creating a diverse range of ad exposures, and reaches viewers during their everyday routines. To learn more about digital audio and its impact on campaign performance, click the hyperlink.
Does EMG advertise on broadcast radio?
EMG does not advertise on traditional radio stations because they have no modern targeting capabilities and are less performative. However, we support various digital audio platforms that have live broadcast features, along with audio on demand.
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