Channels


Streaming Audio

Reach and engage auto-intenders with targeted Audio ads whenever they are streaming music, news, or podcasts.

What Is Audio advertising?

Audio advertising refers to the practice of promoting products, services, or brands through audio-based mediums. It involves the creation and dissemination of advertisements designed specifically for audio platforms such as radio, streaming music services, podcasts, and voice-enabled devices.

Why automotive brands should advertise on Audio?

With audio ads, dealers can integrate their brand into in-market shoppers everyday routines in a distraction-free environment, creating a uniquely personalized ad experience around their interests.


Audio Facts & Stats (USA)

M+

Audio streaming
users


%

Of people consume music via Audio


%

Of consumers use ad-supported Audio services


3.1M+

Users In-Market for a Vehicle


Auto-Intender Households Reached


Tier 2 and 3 Campaings Managed

Our Streaming Audio Partners

The advantages of Streaming Audio with EMG

01

Brand Safety

Your ads will only run on premium services that align with your brand and messaging.

02

Transparency

Know where every single impression was placed with your campaign and all associated metrics.

03

Scale

Through countless integrations and partnerships, it’s easier to ask who we don’t work with versus who we do.

04

Fraud Protection

Fraudulent ad impressions don’t visit dealerships or submit leads. Simply put, “Fraud doesn’t convert” and so we remove any Audio inventory that doesn’t perform.

Recent highlights

Why Car Dealerships Should Advertise on CTV: Enhanced Targeting, Attribution, and Optimization

December 27 • 2023

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the v...

Presenting EMG’s Second Annual Streaming Automotive Summit

March 14 • 2024

Thought leaders in streaming advertising and the retail automotive digital environment set to join forces around the topic "The Stream has gone Mainst...

CES 2024 — All in. All On.

January 5 • 2024

The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and oversee...

BMW Dealership in Orange County, CA Becomes the #1 Selling EV BMW Store in the World just 30 Days after Harnessing EMG’s Automotive Streaming Solution

December 29 • 2023

After just one month advertising on Connected TV, the BMW dealership skyrocketed to the #1 selling EV BMW store in the world by leveraging EMG’s aut...

Frequently Asked Question

Does my streaming campaign need the audio channel as well?

Does EMG advertise on broadcast radio?

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