Niagara Water Boosts In-Store Visits and Purchases with EMG’s Streaming Solution
Published on August 21, 2023
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Niagara Water boosts in-store visits with Measurement Solutions powered by Foursquare and Oracle Data Cloud.
42% Increase in same-store sales
$0.49 Cost per acquisition for in-store visit
$1.65 Cost per acquisition for purchase of Niagara water pack
Objective
Connected Digital Campaigns to Offline Sales
Measuring the digital marketing success of a CPG brand can be like trying to find a needle in a haystack. With no storefront or online events of their own, Niagara Water, a national bottled water company, was looking to try new measurement tactics to track the impact of their digital campaigns — something they had struggled with in the past.
Solution
Measuring Offline Sales & Physical Arrivals
EMG suggested using two unique measurement offerings – Offline Sales powered by Oracle Data Cloud and Physical Arrivals powered by Foursquare (previously Factual) — to measure true business results for the first time in a programmatic environment. Niagara’s agency team, The Woo, launched a three-month campaign across mobile, PC, and Connected TV (CTV) across two markets (Greater Los Angeles and Greater Houston). Using extensive demographic and audience data, they were able to implement three targeting strategies at once.
Results
Capturing Unprecedented Insights & Conversions
EMG and the agency team successfully measured an increase in same-store sales by 42 percent, a KPI that Niagara had never been able to track before. Using Foursquare’s deterministic data set, the agency was able to conclude that the campaign drove over 267,000 store visits with a CPA of $0.49. Using Oracle Data Cloud, they tracked over 80,000 purchases of Niagara pack cases with a CPA of $1.65 — over 23,000 of those purchasers previously bought from other brands.
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