What is CTV Advertising?
CTV advertising refers to delivering targeted advertisements to viewers who are streaming video content on internet-connected devices such as smart TVs or streaming devices like Roku and Apple TV. Non-skippable ads are served before content or during traditional commercial breaks.
Connected TV refers to the television sets or devices that are connected to the internet, allowing users to access streaming services, video-on-demand platforms, and other digital content. Unlike traditional television advertising, which is broadcasted over the airwaves or cable, CTV advertising leverages internet connectivity to reach audiences.
Why dealerships should advertise on Connected TV?
Connected TV advertising can help dealerships take advantage of the growing popularity of streaming services and combat cord-cutting trends. Retail automotive marketers need to reach the households that are no longer consuming traditional or linear TV by re-engaging them with CTV ads.
CTV Facts & Stats (USA)
M+
Streaming households (HH)
%
of HH stream ad-supported content
2.5M
HH in-market for a vehicle
4.7
Average number of streaming services per HH
%
of HH have cut the cord
3.1
Average hours streamed by the average person
The advantages of CTV with EMG
01
Performance
Reach confirmed auto-intenders for a fraction of the cost through unparalleled efficiency.
02
The Top 2%
How do you know someone is watching? Using dealership walk-in attribution data, we only buy the best inventory that drives foot traffic.
03
Precision Targeting
Go beyond demographic data and leverage our curated auto-intender audiences based on 37M+ dealership walk-ins over a 5 year period.
04
Direct
All Evolution Media Group CTV inventory is sourced directly from programmers and publishers, putting more media to work.
05
Premium Inventory
Run ads on every ad supported streaming service including sports and live events.
06
Measurement
Measure offline and online metrics including dealership walk-ins, market share, and VDP views.
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