Channels


Streaming Audio

Reach and engage auto-intenders with targeted Audio ads whenever they are streaming music, news, or podcasts.

What Is Audio advertising?

Audio advertising refers to the practice of promoting products, services, or brands through audio-based mediums. It involves the creation and dissemination of advertisements designed specifically for audio platforms such as radio, streaming music services, podcasts, and voice-enabled devices.

Why automotive brands should advertise on Audio?

With audio ads, dealers can integrate their brand into in-market shoppers everyday routines in a distraction-free environment, creating a uniquely personalized ad experience around their interests.


Audio Facts & Stats (USA)

M+

Audio streaming
users


%

Of people consume music via Audio


%

Of consumers use ad-supported Audio services


3.1M+

Users In-Market for a Vehicle


Auto-Intender Households Reached


Tier 2 and 3 Campaings Managed

Our Streaming Audio Partners

The advantages of Streaming Audio with EMG

01

Brand Safety

Your ads will only run on premium services that align with your brand and messaging.

02

Transparency

Know where every single impression was placed with your campaign and all associated metrics.

03

Scale

Through countless integrations and partnerships, it’s easier to ask who we don’t work with versus who we do.

04

Fraud Protection

Fraudulent ad impressions don’t visit dealerships or submit leads. Simply put, “Fraud doesn’t convert” and so we remove any Audio inventory that doesn’t perform.

Recent highlights

Connected TV wrapped: 2024 highlights and 2025 predictions.

January 7 • 2025

Your CTV Wrapped has arrived! As we bid farewell to 2024, let’s take a moment to celebrate the evolution of Connected TV (CTV)—with a nod to one o...

Streaming monetization models explained: SVOD, AVOD, FAST, and hybrid.

April 22 • 2025

SVOD, AVOD, FAST… feeling lost in a sea of streaming acronyms and industry terms? You’re not the only one. Fortunately, these terms are easier to ...

Why marketers can’t afford to ignore streaming audio.

April 9 • 2025

Connected TV deserves applause for its engaging format and digital targeting capabilities, but its often-overlooked counterpart deserves a standing ov...

Is Connected TV a performance marketing channel? Here’s what the data says.

April 2 • 2025

Connected TV (CTV) isn’t just a modern update to traditional television—it’s fundamentally digital, offering marketers unprecedented control, pr...

Frequently Asked Question