Channels


Streaming Audio

Reach and engage auto-intenders with targeted Audio ads whenever they are streaming music, news, or podcasts.

What Is Audio advertising?

Audio advertising refers to the practice of promoting products, services, or brands through audio-based mediums. It involves the creation and dissemination of advertisements designed specifically for audio platforms such as radio, streaming music services, podcasts, and voice-enabled devices.

Why automotive brands should advertise on Audio?

With audio ads, dealers can integrate their brand into in-market shoppers everyday routines in a distraction-free environment, creating a uniquely personalized ad experience around their interests.


Audio Facts & Stats (USA)

M+

Audio streaming
users


%

Of people consume music via Audio


%

Of consumers use ad-supported Audio services


3.1M+

Users In-Market for a Vehicle


Auto-Intender Households Reached


Tier 2 and 3 Campaings Managed

Our Streaming Audio Partners

The advantages of Streaming Audio with EMG

01

Brand Safety

Your ads will only run on premium services that align with your brand and messaging.

02

Transparency

Know where every single impression was placed with your campaign and all associated metrics.

03

Scale

Through countless integrations and partnerships, it’s easier to ask who we don’t work with versus who we do.

04

Fraud Protection

Fraudulent ad impressions don’t visit dealerships or submit leads. Simply put, “Fraud doesn’t convert” and so we remove any Audio inventory that doesn’t perform.

Recent highlights

Why car dealerships should advertise on CTV: enhanced targeting, attribution, and optimization.

December 27 • 2023

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the v...

Connected TV wrapped: 2024 highlights and 2025 predictions

January 7 • 2025

Your CTV Wrapped has arrived! As we bid farewell to 2024, let’s take a moment to celebrate the evolution of Connected TV (CTV)—with a nod to one o...

EMG’s Brett Hall to Present Streaming Insights at 2024 Digital Dealer Conference & Expo

September 10 • 2024

Brett Hall, EMG's VP of Sales and Marketing, has joined the Digital Dealer 2024 lineup to host a session titled "How to Tame the Wild West of Streamin...

A Snippet from the “Streaming Metrics that Matter” at SAS 2024

September 12 • 2024

https://youtu.be/r3F4uShNkRc The question, “Did my streaming campaign deliver meaningful results?” can only be answered by measuring determini...

Frequently Asked Question


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