EMG was founded in 2015 by our CEO Brian Singleton. The company had an audacious goal to support direct response marketers achieve positive ROAS on a last click attribution model in programmatic display advertising. Every platform partner thought we were crazy, but we knew there would be great value if we could succeed. What followed was an exercise in breaking down each component of the ecosystem so that every bit of inefficiency could be exploited on the behalf of our customers. This included understanding the mechanics of the programmatic auction, path to supply optimization, audience composition, and much more. Despite the odds, the company was able to achieve its goal, which led to the management of tens of millions of DR digital ad spend.

In 2017, the company decided to get ahead of the likely coming Connected TV advertising wave and focused its experience and operations towards streaming. EMG quickly gained traction with agencies and brands that were amazed to acquire the same analytics available in digital, but with the branding power that TV offers. In 2023, the company began to exclusively focus on the automotive industry due to its rapid growth rooted in attribution and measurement car dealers.