Brett Hall of EMG to lead streaming strategy workshop at DMSC 2026.

Los Angeles, CA – March. 9th, 2026 – EMG announced that Brett Hall, Vice President of Sales and Marketing, will lead a workshop at the 2026 Digital Marketing Strategies Conference (DMSC), an industry event focused on helping automotive marketers build and execute modern digital marketing strategies.

Hall’s session, titled “Streaming as a Market Share Engine: How Dealers Win with CTV & Digital Audio,” will examine how dealerships can use Connected TV (CTV) and Digital Audio to drive incremental reach and measurable market share growth.

As streaming continues to reshape media consumption, these channels are becoming powerful tools for dealerships looking to expand their audience and capture sales opportunities beyond traditional digital tactics. During the workshop, Hall will outline how dealers can architect a high-impact streaming strategy built around reach, precision, and measurable outcomes.

Attendees will learn a practical framework for building a dealership-level streaming plan, how to align media investment with sales objectives, and how to evaluate streaming partners with greater transparency. The session will also address common industry misconceptions, including misleading publisher representation, and provide guidance on identifying premium inventory sources.

Key takeaways from the workshop include:

• Why CTV and Digital Audio drive incremental reach and market share growth
• A practical framework for constructing a dealership-level streaming strategy
• How to evaluate streaming partners and demand transparency
• Red flags to watch for in publisher representation and inventory sourcing
• How to measure streaming performance beyond impressions and clicks

The Digital Marketing Strategies Conference (DMSC) takes place April 26–28, 2026 in Scottsdale, Arizona. The three-day event brings together forward-thinking automotive marketers to explore proven tactics and emerging technologies designed to help dealerships lead and compete more effectively in their markets.

More information about the conference and Brett Hall’s session is available at: