Auto Remarketing: “EMG launches Strategy Engine to help dealerships create local marketing plan”
EMG launched a new tool to help car dealerships create a CTV and Digital Audio marketing plan at the local level.
December 3
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The retail automotive streaming advertising company unveiled the Strategy Engine, a new feature in its Maven streaming analytics platform designed to help dealerships turn complex sales and market data into a ready-to-use streaming campaign strategy that grows local market share.
In a news release, the company said the Strategy Engine combines Experian vehicle registration data with EMG’s database of more than 75 million attributed car sales, walk-ins and website visits from 1,400 dealerships.
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