How Local Dealerships Can Benefit from CTV Advertising

Traditional TV advertising requires significant buy-ins due to its bulk-purchase model. Without targeting capabilities, advertisers pay for every impression on a channel, hoping to reach interested buyers amidst a largely uninterested audience. This guesswork often results in wasted spend.

CTV changes the game. With programmatic buying, advertisers can target highly specific audiences—such as pre-market and in-market auto intenders—ensuring every impression delivers value. Unlike traditional TV, CTV campaigns are purchased on a per-impression basis, meaning every dollar spent reaches an engaged viewer. This precision allows dealerships to reduce audience size dramatically while maximizing campaign performance, all at a fraction of the cost of traditional TV.

For example, smaller dealerships in less competitive markets can run impactful CTV campaigns with budgets starting in the low thousands. While it’s not pocket change, it’s an incredibly efficient way to achieve optimal reach and frequency without the waste inherent in traditional TV advertising.

CTV isn’t just more cost-effective—it’s also the preferred choice for consumers. Today, 56% of U.S. households exclusively stream TV, making traditional cable and satellite increasingly obsolete. With its affordability and growing dominance, it’s harder than ever to ignore.

EMG’s streaming advertising solution takes the guesswork out of targeting. Using DMV sales registration data, regional media insights, population metrics, and automotive intent data, we map your dealership’s exact sales footprint. Our approach ensures every dollar of your campaign’s budget targets auto-intending households within your market—no wasted impressions, no missed opportunities.

Say goodbye to wasteful traditional TV and say hello to efficient, impactful CTV. Invest smarter, reach only your ideal audience, and grow your sales with EMG. Start leveraging the power of CTV today.