How Streaming Advertising Works with EMG

Campaign planning is now trouble-free for marketers. With EMG’s automated proposal tool, marketers can generate a custom proposal for any dealership in the country instantaneously based on current dealer sales and regression data from thousands of our streaming campaigns. This proposal saves marketers the headache of budgeting and conducting market research by providing (1) an ideal budget, (2) precise radius targeting, (3) and channel guidance. Let five years of EMG learnings and optimizations set your campaign up for success from the very start.

With EMG’s curated audience segments, derived from 40+ million attributed dealership walk-ins over five years, marketers can target the most predictive auto intending audiences. With first-party data from S&P Global Mobility, Experian, Cars.com, and Oracle Data Cloud, our partners gain access to the top 0.2% of commercially available automotive audience segments. EMG Audiences include car buyers of every type: class, vehicle segment, fuel type, and new or used. From there, EMG retargets consumers who completed the streaming advertisements or previously showed interest in the dealership by using display reinforcement to guide them down the sales funnel. All marketers need to do is tell us who their customer is, and EMG will find them.

EMG has 200+ private access contracts with premium streaming platforms and publishers to give our partners access to the top performing ad inventory supply. This includes hundreds of CTV and streaming audio channels that dominate streaming viewership — Hulu, Spotify, Disney+. Through inventory curation, our pathways to delivery (via operating system → digital media player → and streaming platform) produce the highest engagement, completion, and conversion rates.

From there, choose your campaign’s budget, radius targeting, upload your creatives, and voila — you’re good to go.

EMG’s attribution technology gathers deterministic attribution data, letting marketers know exactly how their streaming campaigns are performing — down to the exact tactic. It measures online and offline metrics that dealerships value, such as tracked dealership walk-ins, VDP views, online leads, and more micro details — all with deterministic data, not probabilistic.

How? EMG attribution technology partners with Foursquare, Experian, and S&P Global Mobility to track offline metrics and uses EMG tracking pixels to track online metrics. Both online and offline attribution leverage the Household Graph to link a completed CTV or audio impression to the other connected devices within that household to enable cross-channel measurement. EMG location data is highly trusted, provided by the same company used by Apple, Uber, and Amazon.

All measurement data is precise and actionable, perfect for campaign optimization. With this level of data detail, EMG can further optimize our custom audience and inventory configurations for even greater success in future campaigns.

EMG’s reporting is simply storytelling. We reveal and explain the data we collect in a user-friendly, customizable interface that allows our customers to access and understand this attribution. It makes sense of the raw data by using calculations and algorithms to present this data as a comprehensible reporting suite. This allows marketers to understand the true impact their campaigns are having on sales and leads and gain insight into the metrics that matter most.

The GMS iQ Report features each dealership’s GMS iQ index, giving dealerships their exact geographic market-share (GMS iQ) compared to rival dealerships in their market. EMG reporting also includes compliant placement reports, making co-op reimbursement easier than ever. Marketers can also integrate with our reporting stack built upon Snowflake to power their internal dashboards.

EMG reporting is detailed and transparent, providing meaningful and attributed performance metrics – tying walk-ins and online leads to the campaign – that give marketers the one-to-one attribution they need to understand their streaming campaign’s impact and easily communicate these results.

Streaming advertising for retail automotive is simple with EMG. Reach valuable auto-intenders through the top performing inventory pathways available, all while gaining granular insight and performance metrics to easily communicate your results and optimize your campaigns. Our 40+ million generated and tracked dealership walk-ins don’t lie. Get started today.