Highlights from the Featured Keynote at SAS 2024.
Joel Klatt, Fox Sports Analyst, discusses the shift from linear TV to streaming for scripted content and how advertisers must adjust to reach today’s viewers effectively.
August 8
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In his keynote, Joel emphasizes the domination of streaming and the consumer shift away from traditional TV for all content excluding live events. Streaming platforms have emerged as expansive hubs for scripted television, featuring acclaimed content available on-demand at the viewers’ convenience.
He highlights how advertising strategies must adapt to follow viewership habits. While linear TV retains its value through live event broadcasts, particularly in sports and news, streaming now dominates the television market and is essential to reach the majority of American TV viewers.
Despite their success in scripted programming, streaming services are increasingly expanding into live sports coverage, securing partnerships with major sporting leagues. This strategic pivot highlights their ambition to capture a broader audience by combining compelling sports coverage with their established entertainment offerings.
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