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Glossary Category: Industry Terms
Virtual Multichannel Video Programming Distributor (vMVPD)
Ahmer Zuberi
September 18
1 min read
Video on demand (VOD)
Ahmer Zuberi
September 18
1 min read
Refers to a system that allows users to access and watch video content whenever they want, rather than being limited to
Linear TV
Ahmer Zuberi
September 18
1 min read
Refers to the traditional method of broadcasting television content on scheduled channels at specific times.
Video Completion Rate (VCR)
Ahmer Zuberi
September 18
1 min read
A metric used in digital advertising to measure the percentage of viewers who have watched a video ad in its entirety, i
Video Ad Serving Template (VAST)
Ahmer Zuberi
September 18
1 min read
A standard XML-based protocol developed by the Interactive Advertising Bureau (IAB) for serving video ads in digital adv
Subscription Video-On-Demand (SVOD)
Ahmer Zuberi
September 18
1 min read
A streaming service that operates on a subscription model; provides access to a wide range of on-demand video content, i
Streaming
Ahmer Zuberi
September 18
1 min read
The delivery of audio or video content over the internet in real-time.
Smart TVs
Ahmer Zuberi
September 18
1 min read
Televisions that have built-in internet connectivity and a range of interactive features.
Server-Side Ad Insertion (SSAI)
Ahmer Zuberi
September 18
1 min read
Also known as dynamic ad insertion or server-side stitching; a technique used in digital video advertising to seamlessly
Reach
Ahmer Zuberi
September 18
1 min read
The total number of unique individuals or households exposed to a particular advertising campaign or message within a sp
Programmatic TV
Ahmer Zuberi
September 18
1 min read
The application of programmatic advertising techniques in the buying and selling of television advertising inventory.
Private Market Place (PMP)
Ahmer Zuberi
September 18
1 min read
An invitation-only digital advertising marketplace where publishers and selected advertisers can transact ad inventory i
Over The Top (OTT)
Ahmer Zuberi
September 18
1 min read
The delivery of video, audio, and other media content over the internet, bypassing traditional distribution channels suc
Open exchange
Ahmer Zuberi
September 18
1 min read
A marketplace where advertisers and publishers can buy and sell ad inventory in an automated and transparent manner.
Multi-Channel Video Programming Distributor (MVPD)
Ahmer Zuberi
September 18
1 min read
Term used to describe a service provider that delivers multiple television channels and video content to consumers.
Long-Form Video
Ahmer Zuberi
September 18
1 min read
Video content that has a longer duration compared to shorter video formats typically found on platforms like social medi
Living Room Quality Connected TV
Ahmer Zuberi
September 18
1 min read
Television sets that offer internet connectivity and advanced features designed for an enhanced viewing experience in th
Linear TV
Ahmer Zuberi
September 18
1 min read
Refers to the traditional method of broadcasting television content on scheduled channels at specific times.
In-Stream Video Ads
Ahmer Zuberi
September 18
1 min read
A form of advertising that appear within a video content stream; typically displayed before, during, or after the main v
Impressions
Ahmer Zuberi
September 18
1 min read
A single instance of an ad being displayed or shown to a viewer; often regarded when an ad is loaded or rendered on a we
Household Graph
Ahmer Zuberi
September 18
1 min read
Refers to a graphical representation or data structure that depicts the relationships and connections among individuals
Full-Episode Player (FEP)
Ahmer Zuberi
September 18
1 min read
Also known as a video player or streaming player; a digital platform or software that allows users to stream and watch f
Frequency
Ahmer Zuberi
September 18
1 min read
The number of times a specific event or television program is aired or broadcasted within a given time period.
Free Ad-Supported Streaming Television (FAST)
Ahmer Zuberi
September 18
1 min read
Refers to streaming services that offer a selection of TV shows, movies, and other video content without charging a subs
Demand Side Platform (DSP)
Ahmer Zuberi
September 18
1 min read
A technology platform used by advertisers and agencies to manage and optimize their digital advertising campaigns; allow
Dayparting
Ahmer Zuberi
September 18
1 min read
A strategy used in advertising and media planning to schedule and target advertising campaigns based on specific times o
CTV Advertising
Ahmer Zuberi
September 18
1 min read
Refers to the practice of delivering targeted advertisements to viewers who are streaming content on connected TV device
Cost per View (CPV)
Ahmer Zuberi
September 18
1 min read
Metric used in advertising to measure the cost incurred by an advertiser for each view of a video ad; represents the ave
Cost per Completed View (CPCV)
Ahmer Zuberi
September 18
1 min read
A metric used in advertising to measure the cost incurred by an advertiser for each completed view of a video ad; calcul
Cord Shavers
Ahmer Zuberi
September 18
1 min read
Individuals or households who choose to reduce their spending on traditional cable or satellite television services by d
Cord Nevers
Ahmer Zuberi
September 18
1 min read
Individuals or households who have never subscribed to traditional cable or satellite television services and have opted
Cord Cutters
Ahmer Zuberi
September 18
1 min read
Individuals or households who have chosen to cancel their traditional cable or satellite television subscriptions in fav
Connected TV (CTV)
Ahmer Zuberi
September 18
1 min read
Refers to television that are connected to the internet, enabling users to access streaming services, on-demand content,
Blocklists
Ahmer Zuberi
September 18
1 min read
aka blacklists; lists of websites IP addresses, or domain names that are deemed undesirable or potentially harmful; used in various contexts, including internet security, spam filtering, content filte
Automatic content recognition (ACR)
Ahmer Zuberi
September 18
1 min read
Technology that enables devices to identify and recognize audio or visual content in real-time and allows devices such as smartphones, smart TVs, or streaming devices to detect and analyze the content
Ad Pod
admin
August 22
1 min read
A term referring to a group or cluster of advertisements that are presented together during a specific time frame, typically within a media program or online video stream; designed to optimize the del
Ad-based Video-On-Demand (AVOD)
admin
August 22
1 min read
A model of delivering digital video content where users can access and watch video content for free, supported by advertising; a form of streaming service where viewers can watch different sources of
Advanced TV
admin
August 22
1 min read
The evolution and convergence of traditional television with digital technology and data-driven advertising capabilities; aims to enhance the viewing experience, improve ad effectiveness, and provide
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