A digital service that delivers live and on-demand video content over the internet, offering a bundle of TV channels and programming similar to traditional cable or sat

A system that allows users to access and watch video content whenever they want.

A standard XML protocol by the IAB that ensures consistent and seamless delivery of video ads to players and ad-enabled platforms.

The physical components and devices that make up a television system.

A streaming service that allows viewers to rent or purchase specific content on a pay-per-view basis.

Encompassing broadcast or cable TV with scheduled programming and ads delivered via terrestrial, satellite, or cable signals.

An advertising technology that maps connections between all internet-connected devices within a home, allowing advertisers to link ad impressions to conversion actions

A platform that helps publishers manage and sell their ad inventory.

The various routes or access points through which advertisers can acquire ad inventory.

A streaming service that provides on-demand content for a recurring subscription fee.

Digital platforms that deliver media content, such as video and audio, over the internet.

The process of inserting audio ads into streaming audio content.

Audio content that is accessed through an internet connection.

A software application that delivers digital content, such as video, audio, or both, to users in real-time over the internet.

Video or audio ads that are delivered over the internet to streaming devices.

The process of transmitting audio or video files over the internet in a continuous flow.

Televisions that have built-in internet connectivity and a range of interactive features.

A technique used in digital video advertising to seamlessly insert targeted ads into video content before it’s delivered to the viewer's device.

A modern, data-driven approach to advertising that uses automation to deliver ads directly to specific audiences.

An invitation-only digital advertising marketplace where publishers and selected advertisers can transact ad inventory.

Refers to video content delivered over the internet to devices other than CTVs.

A marketplace where advertisers and publishers can buy and sell ad inventory in an automated and transparent manner.

The software platforms that power smart TVs and streaming devices.

In the context of CTV, networks refer to media companies that create professional viewing content.

A single instance of an ad being displayed or shown to a viewer.

A streaming service that integrates various monetization models (SVOD, TVOD, AVOD, and FAST).

The geographic advertising area that a campaign is targeting.

A streaming service delivered over the internet, featuring content scheduled at specific times and incorporating regular ad breaks.

A traditional form of targeted advertising where marketers place ads on channels they believe will attract their desired audience.

A physical device or hardware that connects to the TV or screen and allows viewers to access the internet and stream digital content.

A platform that allows advertisers to buy and manage digital ad inventory across multiple networks.

A strategy used in advertising and media planning to schedule and target advertising campaigns based on specific times of the day.

A platform that collects, organizes, and analyzes data to help advertisers and publishers improve audience targeting and ad personalization.

The process of measuring and assigning credit for conversions that occur on a device different from the one used in the advertising campaign.

Individuals or households who have never subscribed to traditional cable or satellite television services.

Individuals or households who have chosen to cancel their traditional cable or satellite television subscriptions in favor of alternative methods of accessing video con

The period of time when a customer is considering and transacting a purchase.

The process of delivering video advertisements to ad-supported streaming apps on Connected TV devices.

A television connected to the internet, either directly (e.g., smart TVs) or via external streaming sticks.

Agreements between content producers and distributors that define the terms for distributing and monetizing content across various platforms. These deals enable produce

Lists of websites, IPs, or domains flagged as harmful or unwanted, used for security, spam filtering, content control, and ad blocking.

Enables devices like smartphones, smart TVs, or streaming devices to identify and analyze audio or visual content in real-time using methods such as audio fingerprintin

A model of delivering digital video content where users can access and watch video content for free or at a reduced price, in exchange for regular advertisement breaks.

A series of ads grouped together, similar to commercial breaks in traditional TV or radio, that play during streaming content.

The total amount of ad space a publisher offers for sale across various media channels, including Connected TV (CTV), social media, search engines, and magazines.

The use of deceptive practices to inflate digital ad metrics, like clicks or impressions, often through bots or fake websites, resulting in wasted advertising spend.