As streaming services grow, more car dealerships are tapping into this underutilized ad channel. But to maximize ROI, they must first nail the basics. Here’s how dealerships can use streaming ads to boost sales and brand awareness.

If you’re planning to lounge on the sofa and binge your favorite show Friday night, what are you using to watch it? Chances are, not cable. While cable is still a viable option for watching TV (for now), streaming platforms are taking over the industry. With this rise in popularity, businesses’ opportunities for profitability are […]

EMG joins Vendor 20 Group to drive innovation in automotive retail.

When you’re buying concert tickets, you have a wide array of options: official ticketing platforms like Ticketmaster or a venue’s box office, third-party resale platforms like StubHub and SeatGeek, fan-to-fan exchanges on social media or online marketplaces, and even early access through certain credit cards. Rarely is a concert ticket sold exclusively by the venue […]

The question, “Did my streaming campaign deliver meaningful results?” can only be answered by measuring deterministic outcomes that directly reflect performance lift. Brett Hall, EMG’s VP of Sales & Marketing, underscores the importance of market share as the key metric for evaluating true impact. Unlike certain over-the-counter marketing metrics that emphasize reach but overlook performance […]

Brett Hall, EMG‘s VP of Sales and Marketing, has joined the Digital Dealer 2024 lineup to host a session titled “How to Tame the Wild West of Streaming Advertising.” Streaming advertising may still be in its early stages, but Hall’s session will demonstrate why it’s a goldmine for dealerships ready to reach the majority of […]

Although streaming is the most popular TV medium today, some dealerships are still hesitant to adopt it as an advertising channel. This is typically due to streaming being a relatively new and unfamiliar channel, or because dealerships have previously tried streaming campaigns using one of many over-the-counter solutions that fail to fully utilize data and […]

App spoofing is a growing concern among marketers as fraud committers get increasingly adept at disguising their bid streams. Peek into insights from Brian Singleton, CEO of EMG, and Kyle Benn, Vice President of Independent Demand Facilitation at Magnite, as they uncover the realities of inventory fraud and effective detection strategies. Differentiating between genuine and […]

Joel Klatt, a Fox Sports College Football Analyst, offers a compelling analysis of the evolving landscape of linear broadcast TV viewership. Formerly dominated by scripted and entertainment programming, today’s linear TV audience is largely centered around live sporting events. This significant shift underscores a decade-long migration towards streaming platforms for scripted entertainment content, relegating linear […]

The automotive industry is navigating a recovery phase following significant setbacks in recent years, including constrained inventory, rising interest rates, diminished brand loyalty, and prolonged consumer purchase cycles. Joe Kyriakoza, VP & General Manager, and Tom Libby, Associate Director of Loyalty and Industry Solutions from S&P Global Mobility analyze these trends to shed light on […]

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To kick off the SAS Summer Series, join our founder and CEO, Brian Singleton, as he takes a page from history from various technological industries to forecast the future of streaming.

Each consumer cohort — pre-market, in-market, economy, luxury — responds optimally to a certain style of automotive creative. To maximize engagement with each consumer segment, it’s necessary to tailor automotive creative to align precisely with their unique behaviors and needs throughout their customer journey. By placing specialized creative in front of each distinct audience segment, […]

Thought leaders in streaming advertising and the retail automotive digital environment set to join forces around the topic “The Stream has gone Mainstream.” NEWPORT BEACH, Calif., March 14, 2024 — EMG, a leader in streaming advertising measurement and optimization solutions for the retail automotive industry, announced today that it will host its inaugural Streaming Automotive Summit (SAS) […]

The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and overseen by the Consumer Technology Association (CTA)®, CES® is where industry leaders unite to confront the industry’s most pressing topics, showcasing their latest advancements and forging partnerships that will redefine the landscape of […]