Streaming has redefined entertainment, transforming how people watch TV, sports, and movies across every screen. As traditional cable and broadcast TV subscriptions plummet and legacy media restructures, streaming has emerged as the new default—reshaping both viewership habits and the future of advertising.

Streaming monetization models include ad-supported, ad-free, and hybrid approaches. Each contains sub-models—like SVOD, AVOD, FAST, and more—that platforms use to generate revenue. For marketers, accessing inventory across all of them is key to reaching modern streaming audiences.

Streaming audio boosts campaign performance by 30% when paired with Connected TV (CTV)—making it a must-have, not a maybe. Here's why audio deserves a starring role in every dealership’s streaming strategy.

Although still widely used for brand building, Connected TV is undoubtedly a performance marketing channel, offering precise digital targeting, measurement, and optimization that drive online and offline conversions.

Netflix is investing $18 billion in content to stay ahead in the streaming wars, raising the stakes for the entire industry and proving that content is the key to winning viewership.

In 2024, streaming viewership surged, ad-supported models thrived, and programmatic took over. As we head into 2025, Connected TV is poised for even greater growth.

For marketers, the proof is in deterministic attribution—delivering 100% certainty in connecting your ad campaigns to measurable sales outcomes.

CTV delivers a more immersive and trusted viewing experience than mobile or desktop, driving 32% more conversions and making it the clear choice for impactful streaming campaigns.

Connected TV (CTV) offers dealerships a cost-effective alternative to traditional TV advertising, combining the broad reach of TV with precise digital targeting to maximize campaign performance at a fraction of the cost.

Connected TV offers a cost-effective, targeted alternative to traditional TV advertising by combining the reach of linear TV with the precision of digital, allowing dealerships to purchase ads per impression instead of paying for bulk inventory.

An audience-first strategy in programmatic advertising eliminates the guesswork of handpicking specific streaming inventory, allowing advertisers to reach their target audiences across a fragmented landscape of over 35,000 apps—maximizing their campaign's effectiveness by focusing on data-driven insights, not inventory selection.

CTV fragmentation is growing, creating both opportunities and challenges for marketers. An audience-first strategy and private inventory contracts are key to navigating this landscape.

Rising streaming subscription fees are pushing viewers to ad-supported tiers, creating more inventory for advertisers. With more households turning to AVOD and FAST platforms, advertisers can now reach a growing, targeted audience.

CTV ad inventory is more complex than many advertisers realize, with direct deals representing only a small fraction of the available space. To fully access a platform's inventory, advertisers must navigate a web of operating systems, digital media players, and carriage deals between apps, TV manufacturers, and networks.

Visibility gaps in streaming ads make tracking conversions challenging, but using display ads and the Household Graph helps link touchpoints to both online and offline actions, providing full attribution insights for optimization.

Connected TV and streaming audio are powerful but hard to track. The household graph solves this by linking ad exposures on unclickable devices to real-world actions, enabling accurate targeting and attribution.

Connected TV ad spend surged 39.5% in 2023 as more viewers shifted to ad-supported streaming and away from cable. In 2024, CTV is expected to widen its lead, driven by cord-cutting, rising subscription costs, and advertiser demand for smarter targeting and better performance.

Why overpay for Sunday Football ads when you can reach the same viewers on other streaming apps for half the cost? Programmatic targeting puts your message in front of real in-market shoppers—no guesswork, no premium price tag.

Connected TV (CTV) has overtaken traditional cable TV as the dominant viewing platform, with more Americans cutting the cord in favor of affordable, on-demand streaming. This shift presents a massive opportunity for advertisers to leverage CTV's precise targeting and expansive reach, revolutionizing how campaigns are executed.

Millennials are the largest generation of car buyers in the U.S. and the biggest streaming generation, making them a prime audience for dealerships to target through Connected TV and streaming audio.

CTV offers car dealerships enhanced targeting, access to premium inventory, and optimized budgets, making it a powerful tool to reach predictive car buyers and drive measurable results.

Automotive marketers often focus on metrics like CPM and impressions when determining value, but measuring and optimizing from true lift metrics offers a clearer view of campaign effectiveness and ROI.

CTV refers to a device used to stream internet content, while OTT is the method of delivering that content. CTV advertising is more effective than OTT advertising due to the immersive, distraction-free experience it provides for viewers.

Programmatic advertising uses data to target specific audiences across streaming platforms on Connected TVs, offering a more efficient and precise alternative to traditional endemic advertising.

Programmatic advertising requires constant optimization of audience segments. Many audience segments are outdated or inaccurate, and without careful curation, campaigns will underperform.

Programmatic advertising automates ad buying and reaches unique consumers directly, making it the most efficient, targeted, and cost-effective advertising technique used today.

Streaming audio advertising reaches listeners during their daily routines, offering a personalized and distraction-free experience. It capitalizes on the growing popularity of platforms like Spotify and Pandora, providing a unique opportunity for marketers to engage audiences with tailored messages.

Connected TV (CTV) advertising delivers targeted, non-skippable video ads to viewers through internet-connected TV devices, combining the broad reach of traditional TV with the precision and measurement capabilities of digital advertising.