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Ashley Finlayson
January 7
1 min read
Your CTV Wrapped has arrived! As we bid farewell to 2024, let’s take a moment to celebrate the evolution of Connected
Ashley Finlayson
December 9
1 min read
The proof is in the pudding—and for marketers, the pudding is deterministically attributed sales outcomes.
One of the bi
Ashley Finlayson
December 3
1 min read
It’s Sunday night, and you’re choosing a movie to wind down. Are you watching on your mobile phone or your TV? If you are one of the Read More
Ashley Finlayson
November 20
1 min read
Large-scale Original Equipment Manufacturers (OEMs) have traditionally held the advantage in traditional TV advertising (via cable and satellite), leaving smaller, budget-cons
Ashley Finlayson
October 29
1 min read
What if we told you that your dealership could advertise on one of the highest-performing ad channels—at half the cost? It's not too good to be true.
Ashley Finlayson
October 24
1 min read
Imagine you are a health lover selling a new juice product you created and only allow Sprouts Farmers Market to carry and distribute this product. Sure, all the Sprouts shoppe
Ashley Finlayson
October 15
1 min read
Connected TV (CTV) fragmentation has become a hot topic lately, both for consumers and marketers. If you're not sur
Ashley Finlayson
September 26
1 min read
Many of today’s advertisers are worried about the continuous streaming subscription fee increases and unhappy subscribers. While this worry is understandable, advertisers sh
Ashley Finlayson
September 16
1 min read
There’s more to Connected TV (CTV) ad inventory than meets the eye. Many advertisers don’t fully grasp the intr
Ashley Finlayson
May 22
1 min read
Visibility is important in many contexts. Imagine trying to read an essay with a third of the words blacked-out—understanding the full story would be difficult. Similarly, f
Ashley Finlayson
May 20
1 min read
Ashley Finlayson
December 27
0 min read
Ashley Finlayson
December 27
3 min read
There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individ
Ashley Finlayson
December 27
1 min read
You heard right, Connected TV (CTV) is now the dominant television medium. Adios linear TV!
Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted
Ashley Finlayson
December 27
1 min read
Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet
Ashley Finlayson
December 27
1 min read
We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for th
Ashley Finlayson
December 27
1 min read
Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, a
Ashley Finlayson
December 27
1 min read
The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising st
Ashley Finlayson
December 27
1 min read
When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the au
Ashley Finlayson
December 27
2 min read
Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree,
Ashley Finlayson
December 15
1 min read
When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-bla
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