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How local dealerships can benefit from CTV advertising.

Ashley Finlayson

November 20

1 min read

Large-scale Original Equipment Manufacturers (OEMs) have traditionally held the advantage in traditional TV advertising (via cable and satellite), leaving smaller, budget-cons

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Small Dealership Advertising

Why cutting streaming ad inventory supply is a bad idea, mostly.

Ashley Finlayson

October 24

1 min read

Imagine you are a health lover selling a new juice product you created and only allow Sprouts Farmers Market to carry and distribute this product. Sure, all the Sprouts shoppe

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Cutting Inventory Supply

What marketers should know about CTV fragmentation.

Ashley Finlayson

October 15

1 min read

Connected TV (CTV) fragmentation has become a hot topic lately, both for consumers and marketers. If you're not sur

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Connected TV Fragmentation

How rising streaming subscription fees are benefiting advertisers.

Ashley Finlayson

September 26

1 min read

Many of today’s advertisers are worried about the continuous streaming subscription fee increases and unhappy subscribers. While this worry is understandable, advertisers sh

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Increasing streaming subscription fees

Why marketers need to bridge the streaming visibility gap.

Ashley Finlayson

May 22

1 min read

Visibility is important in many contexts. Imagine trying to read an essay with a third of the words blacked-out—understanding the full story would be difficult. Similarly, f

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Attribution Visibility Gap

CTV Wrapped—your 2023 Connected TV and CTV advertising recap and 2024 forecast

Ashley Finlayson

December 27

0 min read

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2023 Connected TV recap and 2024 insights

Reach the same viewer for half the price.

Ashley Finlayson

December 27

3 min read

There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individ

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Programmatic audience-first advertising

Linear TV viewership is dropping like flies.

Ashley Finlayson

December 27

1 min read

You heard right, Connected TV (CTV) is now the dominant television medium. Adios linear TV!

Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted

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Millennial automotive advertising

Why car dealerships should advertise on CTV: enhanced targeting, attribution, and optimization.

Ashley Finlayson

December 27

1 min read

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet

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How do you measure the impact of your streaming ads?

Ashley Finlayson

December 27

1 min read

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for th

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Measuring impact for streaming advertising

CTV versus OTT: They are not the same.

Ashley Finlayson

December 27

1 min read

Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, a

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Connected TV versus Over-the-Top

The future of advertising is now: How programmatic advertising outperforms endemic advertising.

Ashley Finlayson

December 27

1 min read

The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising st

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Programmatic advertising versus endemic advertising

Audience curation: are you weeding out faulty advertising audiences?

Ashley Finlayson

December 27

1 min read

When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the au

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Advertising Audience Curation
Programmatic Advertising

What is streaming audio advertising? Here’s everything you need to know.

Ashley Finlayson

December 27

2 min read

Have you ever been jamming in your car to your favorite song and then suddenly interrupted by a thirty second ad? Us too. While the ad break does kill the vibe to some degree,

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Streaming audio advertising

What is Connected TV? The ultimate guide to CTV advertising.

Ashley Finlayson

December 15

1 min read

When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-bla

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Connected TV Advertising

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