A Boutique Automotive Ad Agency Created a Six-Figure Monthly Revenue Stream by Utilizing EMG’s Streaming Solution

A boutique automotive advertising agency on the East Coast wanted to diversify their service offering after the COVID-19 pandemic started in the Spring of 2020. They had no video advertising experience but wanted to add streaming to the cadre of services they offered to their portfolio of dealerships. The marketing firm did not have the resources or background but did have the willing spirit to learn a new medium, powered by EMG.

Shortly after the COVID-19 pandemic began, the automotive ad agency indicated that they wanted to start offering streaming advertising to their dealership clients. EMG’s Sales and Customer Success teams worked with the agency principal and his team to educate and train them on Connected TV advertising and its benefits for dealerships.

Using EMG’s proprietary dealership proposal tool based on thousands of tier 3 automotive streaming campaigns and millions of attributed dealership walk-ins, the agency was able to understand the ideal campaign composition for each store and sell it with confidence. After the agency successfully sold their first few campaigns, they worked with EMG’s Customer Success team to be onboarded as a partner to ensure initial and ongoing success. The campaigns were setup consistent with EMG’s proposals, leveraged curated EMG Audiences, targeted to premium CTV and Audio inventory, and utilized EMG attribution solutions that immediately started tracking dealership walk-ins and website visitation.

Fast forward more than three years, the agency has dozens of dealerships leveraging EMG’s streaming solution, representing a net new revenue stream generating six figures of monthly advertising spend under management. The agency receives monthly white labeled performance reports that indicate campaign efficacy by showing attributed dealership walk-ins, market share trends, and online metrics. On a repeated basis, they win business from OEM approved marketing partners with much larger sales and marketing resources.