Madison Honda gains 9.1% relative market share over declining Honda brand in two months with EMG.

Breaking through market saturation and stagnant share.

Madison Honda, located in Madison, New Jersey, operates in a crowded retail environment with multiple competing Honda dealerships in their immediate market, inside the greater saturated New York DMA. For years, the dealership’s overall local market share has remained steady and its Honda share holding flat in the mid-30% range.

To break out of this plateau and pull ahead of other Honda dealers in the region, Madison Honda needed to reevaluate where their customers are paying attention and develop a more precise, data-driven way to reach them.

Streaming strategy built on Maven’s market intelligence.

Through their agency partner, ViaMita Solutions, Madison Honda launched a streaming campaign powered by EMG‘s streaming expertise and Maven, a proprietary streaming analytics platform built for retail automotive.

EMG used Maven’s historical insights and micro-market intelligence to define Madison Honda’s Local Market Area, surface competitor insights, and develop a comprehensive streaming strategy.

The campaign deployed a starter budget, targeting pre-market and in-market car buyers with unskippable video ads across both Connected TV and Digital Audio, running across the entire library of streaming platforms including Hulu, Roku, Tubi, Peacock, Pandora, and Spotify. All performance was tracked through Maven’s dashboard, delivering real-time competitive and campaign insights.

Share gains despite declining brand environment.

Within just two months of launching the campaign on a starter budget, Madison Honda increased its local market share by 4.52%. During the same period, Honda’s brand share declined by 4.59% across the broader DMA, resulting in a 9.1% relative gain over the Honda brand—demonstrating Madison Honda’s local growth in contrast to the brand’s regional decline. Madison Honda also climbed into 8th place in regional rankings, up from 10th, and achieved 40% Honda market share in its most important ZIP codes—well above its historical average in the mid-30s.

The dealership continues to turn to Maven for opportunity recommendations to build on this momentum and capture even greater share.