Purpose-built attribution for dealerships.

Tie your streaming impressions directly to meaningful online and offline conversions using EMG’s proprietary technology.

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Metrics

Measure every conversion that matters.

EMG’s measurement suite captures the most advanced, meaningful automotive metrics with unparalleled precision.

LMA Market Share

The dealership’s share of all new car sales within its Local Market Area (LMA)

Sales —coming soon

Campaign-attributed dealership sales

Brand DMA Market Share

The percentage of total new car sales in the dealership’s Designated Market Area (DMA) attributed to the dealership’s OEM brand

Walk-ins

Campaign-attributed arrivals to the dealership

Website Visits

Total visits to the dealership’s website

VDP Visits

Total visits to VDP (Vehicle Description Pages) on the dealership's website

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Technology

How EMG connects ads to actions.

With EMG’s proprietary technology, you’ll know with certainty when a household engaging with your dealership is the same one that saw your ad.

Step #1

Ad impression.

A targeted consumer completes a streaming ad on their Connected TV or audio device.

Step #2

Household graph log.

The household graph, an advertising technology that maps connections between all devices in a home, logs the completed streaming ad impression.

CTV

Tablet

Phone

Laptop

Step #3

Conversion activity.

The targeted consumer completes a conversion activity.

Vehicle purchase
Dealership walk-in
Website visit

Step #4

Conversion match.

If the conversion device, such as a mobile phone or computer, is registered in the same household as a targeted CTV or speaker, EMG’s household graph records it as a match and attributes the conversion accordingly.