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Our latest press & announcements.
By Ashley Finlayson
May 19, 2026EMG’s Maven named Best Ad Tech Innovation at 2026 Digiday Video and TV Awards.
EMG’s Maven platform was awarded Best Ad Tech Innovation by Digiday for unifying planning and reporting for streaming campaigns—connecting ad exposure directly to measurable dealership performance and market impact.
11 min read
Industry giants launch Automotive Streaming Council to define guidelines and strengthen transparency in Connected TV and Digital Audio advertising.
New council unites leading streaming, data, and technology companies to promote responsible innovation and establish best practices in automotive streaming advertising.
Third annual Streaming Automotive Summit by EMG set for October.
EMG’s third annual Streaming Automotive Summit set for October 8–9 in Newport Beach unites top streaming and automotive voices to show how Connected TV and Digital Audio drive brand-building and measurable market share growth for dealerships.
AutoSuccess: “EMG, SiriusXM Drive Dealership Market Share Growth with Study”
EMG and SiriusXM Media's new study proves the value of cross-channel streaming advertising for dealerships, with significant market share gains observed by running CTV and Digital Audio together.
Digital Dealer: “Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study”
EMG and SiriusXM Media’s joint study results in a 21.8% average local market share lift for dealerships running both CTV and Digital Audio advertising.
Auto Dealer Today: “Streaming Analytics Platform Launched for Auto Dealerships”
Auto Dealer Today features Maven, EMG’s streaming analytics platform, highlighting how it uncovers local market share trends and powers strategies to grow through streaming.
Digital Dealer: “Beyond Impressions: Measuring What Really Matters in Streaming Ads.”
EMG's Brett Hall shares why advertisers must move beyond counting impressions and focus on qualified inventory, real outcomes, and performance-driven strategy to ensure their campaigns actually drive business results.
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