AutoSuccess: “EMG, SiriusXM Drive Dealership Market Share Growth with Study”
EMG and SiriusXM Media’s new study proves the value of cross-channel streaming advertising for dealerships, with significant market share gains observed by running CTV and Digital Audio together.
July 10
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Market share serves as the clearest indicator of real-world retail performance. It reflects how well a dealership turns marketing into vehicle registrations within its area. Metrics like impressions and engagement offer insight into interest, but only market share shows if that interest becomes real sales. A 21.8% lift signals real competitive gain, especially in a zero-sum market.
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