Can I change my campaign’s geo-target and budget and deviate from the proposal?
Published on December 29, 2023
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Yes, you can create custom targeting and adjust budgeting to your liking. However, strategies that do not follow our recommendation will not have a correct “Geo-Budget Fit” and can negatively impact campaign performance. This means the campaign’s geo-targeting strategy incorrectly represents its market, and/or is not funded with the appropriate budget to properly reach every vehicle owning, streaming household within that market at the optimal frequency.
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