Why are certain dealerships’ recommended radius and budget higher than other stores?

Each recommendation is a unique calculation and can vary based on each dealership’s individual market and brand index. Dealerships with larger brand indexes in more populated markets will require larger budgets to reach their sales market than dealerships with smaller brand indexes and/or in less populated markets. The geo-targeting radius recommendation depends on the dealership’s sales penetration. We recommend the zip codes the dealership has successfully and frequently sold vehicles in, according to DMV data, so dealerships will each see different radii depending on the sales penetration of their store. To read more on proposal generation, click the hyperlink.