How are EMG’s Dealership Proposals Calculated?

Considerable data and market research goes into each dealership proposal. EMG considers a given dealership’s sales penetration, market strategy, brand index, streaming and vehicle penetration, and EMG’s historical data to predict (1) potential market share improvement and (2) anticipated arrivals. This allows us to generate an appropriate geo-targeting radius and exact budget recommendation with our automated proposal tool. To read more on the proposal generation process, click the hyperlink.