Digital Dealer: “Beyond Impressions: Measuring What Really Matters in Streaming Ads.”
EMG’s Brett Hall shares why advertisers must move beyond counting impressions and focus on qualified inventory, real outcomes, and performance-driven strategy to ensure their campaigns actually drive business results.
July 9
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Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now spend about 17 hours a week on streaming platforms. This shift extends well beyond younger audiences. In fact, around 70% of Americans aged 55 and older stream video content at least once a month, and 44 percent do so daily or weekly, showing that this behavior cuts across age groups.
As a result, advertisers have more opportunities to connect with viewers across both subscription-based and ad-supported content. But with more choice comes a new challenge: understanding the actual value of each ad placement.
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