Streaming channels

Get to know streaming audio.

Reach and engage car buyers with targeted audio ads whenever they stream music, news, or podcasts on apps that dominate the market.

Overview

Meet today’s essential audio medium.

What is streaming audio?

Streaming audio includes music, podcasts, and other audio content that’s delivered over the internet through live streaming or on-demand playback to internet-connected devices, giving consumers the flexibility to choose when and what they listen to.

What is streaming audio advertising?

Streaming audio advertising is the process of inserting non-skippable audio ads before, in between, or after streaming audio content, such as streaming music, podcasts, or radio shows. Unlike radio, broadcasted over airwaves, streaming audio ads leverage internet connectivity for precise, targeted reach.

Why should dealerships advertise on streaming audio?

Streaming audio ads allow dealers to seamlessly integrate their brand into the daily routines of in-market shoppers, offering a distraction-free, personalized ad experience tailored to their interests.

Listenership

Streaming audio is reaching more listeners than ever.

As its popularity soars, streaming audio has become the go-to way for consumers to connect with their favorite content wherever they go.

228M+

U.S. streaming audio users

3.1M+

U.S. streaming audio users in-market for a vehicle

78%

Of Americans regularly stream music

53%

Of Americans listen to ad-supported audio

Inventory coverage

Our streaming audio partners.

Connect with in-market automotive shoppers on every impactful ad-supported audio platform they listen to.

Features & benefits

Streaming audio done better.

Unlock the performance power of streaming audio with EMG.

Scale

With numerous integrations and partnerships, dealerships access nearly the entire addressable streaming audio market, ensuring maximum reach opportunities.

Cost efficiency

Every dollar is strategically invested to reach engaged car buyers, leveraging premium financial entry points through our exclusive inventory contracts.

Fraud protection

Our deterministic measurement suite allows us to continuously identify and remove app IDs that don’t convert, leaving no room for fraudulent activity.

Transparency

Track the placement of every impression in your campaign, along with all relevant performance metrics.

Success stories

Dealerships of all sizes feel the impact of EMG.

Learn from the success of other automotive brands who’ve used EMG. From enhanced brand awareness to increased market share growth, performance is guaranteed.

#1

Selling EV BMW store in the world

135

Monthly tracked dealership walk-ins

61k

Targeted EV households reached

BMW dealership in orange county, CA becomes the #1 selling EV BMW store in the world just 30 days after harnessing EMG’s automotive streaming solution.
View full story

Ready to grow your market share?

See how we drive growth through the power of streaming.

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