Custom home builder drives a 12x ROAS with CTV smart retargeting from EMG.

Schumacher Homes, a leading custom home builder, was already driving impressive website activity and revenue but sought to diversify their media mix and optimize their ad spending. Turning to EMG, they found a more efficient way to reach potential customers through Connected TV, leveraging smart retargeting and comprehensive measurement to maximize their digital marketing efforts.

Diversify media mix with new digital marketing.

Schumacher Homes, one of America’s leading custom home builders, was already experiencing plenty of success driving website activity and revenue. But, they were looking to diversify their media mix and wanted a more efficient way to spend their ad budget. They turned to EMG to help them measure and maximize their advertising dollars.

CTV smart retargeting + measurement solutions.

EMG recommended that Schumacher Homes leverage CTV Smart Retargeting with omnichannel measurement for its ability to integrate television into a direct response ad strategy. Schumacher Homes would be able to target the customers who already visited their website with an extension of their brand messaging through a compelling CTV ad.

The campaign ran across Hulu, Sling, Amazon and many other platforms and programmers. Leveraging their deep experience with connected TV inventory, Evolution Media Group isolated the pockets of channels that would deliver the best results.

Evolution Media’s attribution technology tracked the users that saw the Connected TV ad and who then went on to complete a website lead or physically arrived to a showroom model home. With near-real time metrics, Evolution Media Group was able to immediately see what was working and optimize the campaigns to ensure maximum performance.

Shattered expectations.

The Connected TV campaign shattered Schumacher’s expectations – so much so that they increased their media investment by 350% since the initial start. The cost per acquisition dropped by 56% amount and they experienced a 49% increase in website leads.