Audi Fletcher Jones sees dealership walk-ins jump 20% following streaming campaign leveraging EMG’s automotive industry solution.
Audi Fletcher Jones, the #1 Audi store in Orange County, California, grew awareness of their dealership by reaching consumers on Connected TV and streaming audio, utilizing EMG’s automotive streaming solution.
$1.07
Average cost per confirmed auto buyer
+20%
Foot traffic increase
$42
Cost per walk-in
To build awareness and foot traffic for its new Costa Mesa location, Audi Fletcher Jones needed a more targeted solution than traditional TV and radio could offer. The dealership turned to Connected TV and streaming audio to reach high-intent car buyers with precision. With EMG’s data-driven automotive streaming solution, they aimed to drive measurable in-store visits and maximize ROI from their launch campaign.
Increase awareness of new dealership location.
Audi Fletcher Jones wanted to increase awareness of their new store location with the goal of generating lift in walk-ins to their new Costa Mesa, California location.
They wanted to leverage the power of video and audio, but wanted to be more targeted than traditional TV and radio offers. The marketing team turned their sights to CTV and Digital Audio.
Offline sales & physical arrival attribution.
Audi Fletcher Jones turned to EMG’s Automotive solution to maximize their efforts in streaming.
Powered by years of optimized automotive streaming campaign data, including 50M+ tracked arrivals, Evolution provided tailored budget, audience, channel, and geo-targeting recommendations, all designed to drive the most cost-effective foot traffic to the dealership.
The marketing team chose to leverage EMG’s curated automotive audiences, which have been modeled using dealership arrivals data from thousands of streaming campaigns. Audience data providers included IHS Markit Polk, Edmunds, V12, and Cars.com as well as visitors to competitive dealerships in the past 2 weeks.
The streaming campaign delivered scaled reach across hundreds of premium, first-party CTV and streaming audio inventory from EMG’s extensive inventory library.
Top inventory partners included Hulu, Amazon, Samsung TV+, Pandora, and Spotify. All CTV impressions served exclusively on CTV devices and only between the hours of 6AM and midnight, with no overnight delivery.
Strong lift in walk-ins.
Using EMG’s household graphing technology and attribution methodology, Audi Fletcher Jones measured a significant increase of walk-ins to their new store location, seeing a 20% jump in their foot traffic after 90 days from the campaign launch.
Additionally, for every $1 spent, they reached a confirmed automotive buyer and for every $42 spent, drove an attributed walk-in to their store.
Related success stories.
View all stories
BMW dealership in Orange County, CA becomes the #1 selling EV BMW store in the world 30 days after harnessing EMG’s automotive streaming solution.
After just one month advertising on Connected TV, a southern California BMW dealership skyrocketed to the #1 selling EV BMW store in the world by leveraging EMG’s automotive strategy recommendations and streaming solution.
Panama City Toyota became the #1 visited dealership in their market within 90 days of implementing EMG’s recommendations and automotive streaming solution.
Within 90 days of switching streaming providers, Panama City Toyota became the #1 visited dealership in their market, with 25% of reached households visiting monthly.
A boutique automotive ad agency created a six-figure monthly revenue stream by utilizing EMG’s streaming solution.
A boutique automotive advertising agency multiplied their dealership client portfolio, created a six-figure monthly revenue stream, and continuously wins business from sizable OEM approved marketing agencies for no added costs after integrating with EMG’s automotive streaming solution.
See how we drive growth through the power of streaming.
Get started nowCopyright © 2025. All Right Reserved