Audience targeting
We know automotive shoppers.
Reach car buyers at every stage of consideration, using audience data that’s generated millions of attributed dealer conversions.
Data
Curated audiences built from millions of conversions.
Optimized from over 75 million attributed dealership sales, walk-ins, and website visits, our automotive audience groups are designed to perform.
Targeting strategy
We only reach active car buyers.
Our audience-first approach uses curated data to target only the dealership’s predicted automotive shoppers.
0%
Ad wastage
50%
Lower cost than traditional TV
10x
Performance improvement
Audience segments
Target every type of buyer.
Access impactful in-market buyer segments that maximize ad performance.
Class
Segment
Fuel type
Condition
Audience cohorts
Engagement at every key moment.
Through behavioral research and our proprietary insights, we engage automotive consumers at key stages of their buying journey to maximize campaign efficiency.
Success stories
Dealerships of
all sizes feel the
impact of EMG.
Learn from the success of other automotive brands who’ve used EMG. From enhanced brand awareness to increased market share growth, performance is guaranteed.
#1
Selling EV BMW Store in the World
135
Monthly Tracked Dealership Walk-ins
61k
Targeted EV Households Reached
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