Streaming channels
Get to know Connected TV.
Reach automotive shoppers as they stream their favorite movies and shows on the most popular TV medium in the nation.
Overview
Meet the #1 TV medium.
What is Connected TV?
A Connected TV (CTV) is a television that’s connected to the internet, allowing it to stream on-demand or live content through apps like streaming services. Unlike traditional TV, which uses airwaves or cable, CTVs reach audiences via internet connectivity.
What is CTV advertising?
CTV advertising delivers video ads to consumers using ad-supported streaming apps on Connected TV devices. These non-skippable ads appear before, during, or after streaming content. Unlike traditional TV ads broadcasted over airwaves or cable, CTV ads leverage internet connectivity for precise, targeted reach.
Why should dealerships advertise on CTV?
Connected TV advertising enables dealerships to tap into the growing popularity of streaming services and address the shift away from traditional TV. As more households move away from traditional TV, dealerships can re-engage these audiences with targeted CTV ads.
Viewership
Connected TV is in its golden age.
CTV dominates the TV market, making it the essential ad channel to reach virtually every car buyer right where they unwind.
#1
TV medium in the U.S.
115M+
U.S. streaming households
50%
Of U.S. households stream ad-supported
56%
Of U.S. households have cut the cord
89%
Of U.S. households own a CTV
2.5M+
U.S. CTV households in-market for a vehicle
Inventory coverage
Our Connected TV partners.
Connect with in-market automotive shoppers on every impactful ad-supported CTV platform they watch.
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Features & benefits
Connected TV done better.
Unlock the performance power of CTV with EMG.
Proven performance
EMG helps dealerships achieve measurable results, with the average dealership seeing a 21.8% increase in market share after adopting our streaming solution.
Maximized cost efficiency
Every dollar is strategically invested to reach engaged car buyers, leveraging premium financial entry points through our exclusive inventory contracts.
Granular targeting
Go beyond demographic data and leverage our curated automotive audiences, using data that has generated over 75 million dealer conversions.
Unmatched inventory reach
Advertise across all ad-supported streaming services, including sports and live events, maximizing reach opportunities.
Comprehensive measurement
Tie your streaming impressions directly to meaningful online and offline conversions using our proprietary technology.
Real-time optimization
We provide personalized guidance to optimize your campaigns, ensuring your dealership continually maximizes performance.
Success stories
Dealerships of
all sizes feel the
impact of EMG.
Learn from the success of other automotive brands who’ve used EMG. From enhanced brand awareness to increased market share growth, performance is guaranteed.
#1
Selling EV BMW store in the world
135
Monthly tracked dealership walk-ins
61k
Targeted EV households reached
Ready to grow your market share?
See how we drive growth through the power of streaming.
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