Digital Dealer: “Mastering Streaming Ads: Key Trends and Practical Tips for Dealerships.”

Streaming ads can drive real results for dealerships—if they get the basics right. EMG’s Brett Hall shares key trends and practical tips to help dealerships succeed on streaming.

Mastering Streaming Ads for dealerships

May 13

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As streaming services grow, more car dealerships are tapping into this underutilized ad channel. But to maximize ROI, they must first nail the basics.

Here’s how dealerships can use streaming ads to boost sales and brand awareness.

Start with the fundamentals first.

In the rush to test out new ad platforms, many advertisers overlook the basic principles that drive successful campaigns. Streaming is no different.

Too often, dealerships jump headfirst into a new platform, throwing money at flashy innovations without first establishing a solid foundation. They get fixated on what’s new and exciting, interactive ads, immersive formats, while skipping over the fundamentals that actually move the needle.

A well-executed 30-second TV ad with the right media targeting can still be incredibly powerful. However, what really matters is how ads are bought and optimized.

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Mastering Streaming Ads: Key Trends and Practical Tips for Dealerships

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