AutoSuccess: “Connected TV Advertising for Car Dealerships with Brett Hall of EMG.”
Brett Hall of EMG joins AutoSuccess’ Brian Ankney in a discussion on developing streaming strategies and real ROI for car dealers.
June 2
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In this AutoSuccess Executive Spotlight, Brett Hall of EMG breaks down what car dealers need to know about the rise of Connected TV (CTV) advertising. With over 90% of U.S. households now streaming content and more than half using ad-supported platforms, Hall explains why streaming is no longer optional — it’s essential. He dives into how dealerships can move beyond CPMs and develop outcome-based strategies that connect ad impressions to walk-ins, web traffic and sales.
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