AutoSuccess spotlights EMG’s Brett Hall: A Connected TV advertising approach for car dealerships that actually works.

Streaming is now the No. 1 way Americans consume TV — and that includes your potential customers. Brett Hall of EMG joins AutoSuccess to discuss how dealerships can use Connected TV ads to drive real business outcomes. From ad fraud filtering to audience-first targeting, this interview reveals how to avoid wasted spend and turn streaming impressions into walk-ins and sales.

In this AutoSuccess Executive Spotlight, Brett Hall of EMG breaks down what car dealers need to know about the rise of Connected TV (CTV) advertising. With over 90% of U.S. households now streaming content and more than half using ad-supported platforms, Hall explains why streaming is no longer optional — it’s essential. He dives into how dealerships can move beyond CPMs and develop outcome-based strategies that connect ad impressions to walk-ins, web traffic and sales.

Hall dispels the myth that all streaming impressions are equal, using real-world examples like “DogTV” to illustrate how some placements can drain budgets without results. Instead of buying media based on price, EMG helps dealers target the right people — wherever they’re watching — through audience-first strategies powered by advanced attribution and fraud filtering.

Dealers looking to get started with streaming will benefit from Hall’s “three pillars” approach: audience targeting without cookies, diverse ad inventory access via platforms and outcome-focused attribution. He wraps by emphasizing a powerful truth: the only metric that really matters is whether your dealership is seeing a measurable lift in business. If it’s not helping you sell more cars or service more customers, it’s time to rethink your approach.