Digital Dealer: “Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study”
EMG and SiriusXM Media’s joint study results in a 21.8% average local market share lift for dealerships running both CTV and Digital Audio advertising.
July 10
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Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to a recent study by EMG in collaboration with SiriusXM Media. Dealerships leveraging this dual-platform approach saw an average 21.8 percent increase in local market share.
Auto dealerships are always seeking a competitive edge in their local markets and market share is often the best way to determine how successful marketing efforts actually are. The study looked at over 1,400 dealership streaming campaigns and their local market share movement. EMG’s Maven platform was then used to determine cross-platform effectiveness and how these campaigns impact real-world sales outcomes.
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