Automotive News: “Netflix, Roku seek guidelines for automotive advertising in ‘Wild West’ of streaming TV”
Netflix, Roku, Tubi, EMG, and other industry leaders have formed the Automotive Streaming Council to establish standards for measurement, attribution, and transparency in automotive streaming advertising, aiming to bring order to what they describe as the “Wild West” of the rapidly growing medium.
September 25
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Automakers and dealerships have long leveraged TV to reach potential buyers, but the audience has shifted in recent years as millions of viewers drop cable subscriptions for streaming services.
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