Cable and Satellite International: “Automotive Streaming Council formed to standardize advertising practices”
A coalition of leading media, tech, and data companies has launched the Automotive Streaming Council (ASC) to establish industry standards, enhance transparency, and drive performance in automotive streaming advertising.
September 17
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A group of heavyweight media, tech and data companies has launched the Automotive Streaming Council (ASC), a self-regulatory body designed to bring greater transparency, accountability and performance standards to streaming advertising in the automotive sector.
Founding members include Netflix, Roku, Spotify, NBCUniversal, Tubi, Experian, The Trade Desk, S&P Global Mobility’s Polk Automotive Solutions and EMG. The council will tackle industry challenges such as fragmented measurement, unclear attribution, inconsistent ad experiences, data use concerns and ad fraud, with the aim of aligning the sector around shared guidelines and responsible innovation.
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