Meet the Strategy Engine: A new way for dealerships to build data-backed streaming campaigns that grow local market share.

The Strategy Engine analyzes:

• The dealership’s vehicle registration data via Experian
• The dealership’s market performance, plus competitor and brand performance regionally
• EMG’s database of 75M+ attributed car sales, walk-ins, and website visits
• Historical performance across 1,400 dealerships

Using this intelligence, it auto-builds a streaming campaign plan tailored to a dealership’s real sales environment and proven results — something generic media plans can’t do.

Each strategy includes:

• A data-defined Local Market Area (LMA) for geotargeting, based on verified sales registrations
• The dealership’s current local market share, plus brand share regionally
• Recommended audience targeting and media mix
• Estimated budget needed to reach in-market auto intenders effectively
• Forecasted reach and frequency across CTV and digital audio
• Available ad inventory across 200+ major streaming apps
• Projected market share outcomes over 90 days
• A budget slider to adjust spend and instantly see changes in reach, frequency, and expected market share

Dealerships following these recommendations see an average 21.8% increase in local market share within 90 days.

Streaming is still a young channel — fragmented, fraud-prone, and evolving rapidly — but its highly engaging format, paired with modern digital targeting and measurement, continues to prove its performance impact. It’s where most local car buyers spend their time, and it has become essential for dealerships that want to stay competitive.

At the same time, dealerships need their advertising to influence the metric that matters most: local market share, not vanity metrics. Impressions and click-through rates don’t reflect competitive standing. Market share does. And streaming, when planned with precision, is one of the most powerful levers to move it.

The Strategy Engine closes this gap by giving dealerships a clear, data-backed way to plan streaming campaigns that grow market share — and to understand exactly how their investment is expected to perform before a dollar is spent. It shows the strategy, the audiences, the budget needs, and the projected market share gains, all grounded in verified sales data.

The Strategy Engine provides marketers with:

• A verified, data-backed blueprint they can activate immediately
• A direct connection between streaming investment and local market share growth
• Clarity across hundreds of apps and inventory sources
• Planning rooted in real dealership outcomes, not assumptions

Once a strategy is approved, the CTV and digital audio campaign is ready to launch — and performance insights, competitive trends, and market analytics are all available inside Maven’s reporting interface, the Insights Dashboard.

The Strategy Engine is publicly available and free for any automotive marketer to use.

All it takes is entering a dealership name to generate a complete, personalized streaming campaign strategy.

Build your strategy now: https://www.emgmaven.com/strategy/search