How does EMG prevent data visibility holes with cross-channel attribution?
Published on December 29, 2023
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Because Connected TVs and Bluetooth devices are unclickable mediums, tracking conversions gets tricky. To combat this visibility gap, EMG uses the Household graph (which tethers all internet devices from one household) and display channel (a clickable medium) to deterministically track cross-channel conversion activities (website visits, offline dealership arrivals).
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