Can EMG track arrivals to every dealership?
Published on December 29, 2023
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We track every arrival to every dealership, so long as the individual tracked has completed an impression from said dealership. Once an individual completes that dealership’s ad, we can track them to whichever dealership they enter, whether it is to the campaign’s personal dealership, or another dealership. This data allows us to calculate proper market share penetration (via our GMS iQ).
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