How are EMG Audiences evaluated and curated to ensure accuracy?
Published on December 29, 2023
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EMG audiences go through a complex curation process, cutting out 99.8% of all commercially available automotive audience segments. Our data analysts look for deviations from the par response rate of the population already buying a car (2.75%), ensuring they include only the top performing audience segments that drive, on average, 10x (30%) the national average conversion rate. To dive deeper into our audience curation process, follow the hyperlink.
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