What are EMG’s targeting capabilities?

EMG uses an audience-first approach for all streaming campaigns, also called programmatic advertising. Rather than targeting channel-wide inventories or large demographics endemically, we first identify pre or in-market individuals in a dealership’s given market with first, second, and third-party data and follow them through their streaming activities via household level targeting. EMG conducts granular targeting on multiple dimensions, including vehicle segment, class, new/used status, and fuel type, filtering individual users into designated cohorts (pre-market, in-market), based on their stage in the customer journey. To read more on programmatic targeting capabilities, and EMG Audiences, click the hyperlinks.