Channels


Streaming Audio

Reach and engage auto-intenders with targeted Audio ads whenever they are streaming music, news, or podcasts.

What Is Audio advertising?

Audio advertising refers to the practice of promoting products, services, or brands through audio-based mediums. It involves the creation and dissemination of advertisements designed specifically for audio platforms such as radio, streaming music services, podcasts, and voice-enabled devices.

Why automotive brands should advertise on Audio?

With audio ads, dealers can integrate their brand into in-market shoppers everyday routines in a distraction-free environment, creating a uniquely personalized ad experience around their interests.


Audio Facts & Stats (USA)

M+

Audio streaming
users


%

Of people consume music via Audio


%

Of consumers use ad-supported Audio services


3.1M+

Users In-Market for a Vehicle


Auto-Intender Households Reached


Tier 2 and 3 Campaings Managed

Our Streaming Audio Partners

The advantages of Streaming Audio with EMG

01

Brand Safety

Your ads will only run on premium services that align with your brand and messaging.

02

Transparency

Know where every single impression was placed with your campaign and all associated metrics.

03

Scale

Through countless integrations and partnerships, it’s easier to ask who we don’t work with versus who we do.

04

Fraud Protection

Fraudulent ad impressions don’t visit dealerships or submit leads. Simply put, “Fraud doesn’t convert” and so we remove any Audio inventory that doesn’t perform.

Recent highlights

Why car dealerships should advertise on CTV: enhanced targeting, attribution, and optimization.

December 27 • 2023

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the v...

Is Connected TV a performance marketing channel? Here’s what the data says.

April 2 • 2025

Connected TV (CTV) isn’t just a modern update to traditional television—it’s fundamentally digital, offering marketers unprecedented control, pr...

Content is king: What Netflix’s $18 billion content investment means for the streaming industry.

March 12 • 2025

The streaming industry has never been more competitive. Digital-first streaming platforms are fighting to hold their ground as legacy media companies ...

EMG joins exclusive Vendor 20 Group to support industry growth.

March 7 • 2025

EMG is proud to announce its new membership in the Vendor 20 Group, a forward-thinking group for automotive vendors initiated by David Kain. As a lead...

Frequently Asked Question